Dubai students enlisted to think up ideas to improve road safety

The RTA hopes to tap into the creative minds of university students to encourage them to study issues related to vehicle movement and traffic safety.

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DUBAI // Students are being challenged by the Roads and Transport Authority to come up with ideas to improve road safety and win cash prizes.

The RTA hopes to tap the creativity of university students to improve traffic safety.

The best idea will win Dh10,000, while the runner-up picks up Dh7,000 and third place will be awarded Dh5,000.

The competition, which is held in partnership with the Mohammed bin Rashid Centre for Government Innovation, is also open to postgraduate students.

Maitha bin Udai, chief executive of the authority’s Traffic and Roads Agency, said it was essential to encourage and nurture university students.

“Targeting university students is particularly important, as this vital community segment has creative potential,” she said.

“Traffic awareness specialists have made huge efforts to forge links with the management of colleges and universities in Dubai.”

RTA planning experts will stage training workshops to guide students and inform them about the road safety contest.

Submissions to the campaign can be made online at