Ruler introduces Brand Dubai to co-ordinate media strategy


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Sheikh Mohammed bin Rashid, Vice President of the UAE and Ruler of Dubai, has officially established the Dubai Media Affairs Office "Brand Dubai" to co-ordinate media affairs regionally and internationally. Sheikh Mohammed also appointed Mona Ghanem al Marri as the new entity's chief executive officer, it was announced yesterday. The new office will work on preserving and enhancing Dubai's image as an Arab city of international spirit and sensibility. Its brief is also to encourage maximum exposure for Dubai's achievements on economic, cultural and social matters.

The new entity will work closely with Dubai government departments and authorities as well as non-government stakeholders. The Dubai Media Affairs Office (DMAO) will facilitate greater communication co-ordination among different organisations that are directly or indirectly responsible for Dubai's image. Among DMAO's other objectives are enhancing media access to accurate information on various subjects related to Dubai, and helping to foster greater interaction with Dubai government officials.

The office will be given the task of liaising with regional and international media outlets to spread Dubai's key messages of sustainable economic growth and social progress. * WAM

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Need to know

The flights: Flydubai flies from Dubai to Kilimanjaro airport via Dar es Salaam from Dh1,619 return including taxes. The trip takes 8 hours. 

The trek: Make sure that whatever tour company you select to climb Kilimanjaro, that it is a reputable one. The way to climb successfully would be with experienced guides and porters, from a company committed to quality, safety and an ethical approach to the mountain and its staff. Sonia Nazareth booked a VIP package through Safari Africa. The tour works out to $4,775 (Dh17,538) per person, based on a 4-person booking scheme, for 9 nights on the mountain (including one night before and after the trek at Arusha). The price includes all meals, a head guide, an assistant guide for every 2 trekkers, porters to carry the luggage, a cook and kitchen staff, a dining and mess tent, a sleeping tent set up for 2 persons, a chemical toilet and park entrance fees. The tiny ration of heated water provided for our bath in our makeshift private bathroom stall was the greatest luxury. A standard package, also based on a 4-person booking, works out to $3,050 (Dh11,202) per person.

When to go: You can climb Kili at any time of year, but the best months to ascend  are  January-February and September-October.  Also good are July and August, if you’re tolerant of the colder weather that winter brings.

Do not underestimate the importance of kit. Even if you’re travelling at a relatively pleasant time, be geared up for the cold and the rain.

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