Telecommunication companies du and Etisalat have signalled their support for a milestone day in the UAE by changing their network names on users' phones in honour of the nation's founding father.
Phone users woke up on Monday morning to a network name reading Zayed Humanitarian Day on their devices.
Both du and Etisalat have made the switch in celebration of Zayed Humanitarian Work Day, an annual event paying homage to the good deeds and charitable vision of the UAE’s iconic first ruler, the late Sheikh Zayed.
The celebration is held on the 19th day of Ramadan in memory of Sheikh Zayed, who spearheaded the development of the young UAE from its formation until his death in 2004.
This year’s festivities will prove particularly poignant, coming in the Year of Zayed, an initiative recognising the lasting legacy of the leader in the 100th year of his birth.
The founding father was heralded for his humanitarian work during his life, with caring campaigns including supplying food and medicine to those in need and launching vital housing projects.