Cycling across the Empty Quarter and freediving to retrieve bags of treasure are just some of the challenges presented on a new UAE-based reality series showcasing the country as a thriving destination for adventure tourism.
The Quest sees participants conquer some of the country's wildest terrains armed with nothing but brains and brawn to complete tasks and show the world there is more to the UAE than shopping malls and luxury hotels, said host Ali Alsaloom.
The Emirati culture expert and TV personality presents the twelve two-person teams with a challenge, set in a variety of areas of the country, to complete by the end of the episode.
The contestants – who represent eight countries from the Middle East and North Africa - must follow clues, answer riddles and overcome physical tasks to advance to the next stage. The winning team who outlasts is awarded Dh500,000.
The challenges are rigorous but contestant Feras Nabil says more than just strength is needed to overcome them.
“It requires a lot of thinking, one needs to pause. I usually like to analyse but when there is chaos around you, it is hard to concentrate,” said the 32-year-old Syrian.
All the contestants lead very active lifestyles but nothing could prepare them for some of the tasks they were dealt.
“I was experiencing some things for the first time, like having to climb down a mountain without any safety or security gear,” Mr Nabil, who is an events and advertising manager, said.
“I slipped between two rocks and was about to fall off the mountain. I had to use my elbows to stable myself, you can even see the marks,” he said as he rolled up his sleeves.
Khalid Ali, head of production in Dubai TV, who supervised The Quest, experienced first-hand the hardship the contestants faced when taking part in physically gruelling challenged.
They began filming the series in September.
“During one of the episodes we had to get them ambulances, it was too hot,” he said.
“But the contestants were eager for it to get tougher, in some episodes they would say ‘we did not get that tired, give us something tougher’,” he said.
Rashad Matrajji was one of those contestants, “The tougher it got, the more we enjoyed it,” the 33-year-old adventurer from Lebanon said.
Despite the difficulties, since the show began airing in October, it has gained much attention across the region.
“They are playing the show at the gym where I train in Al Maqtaa, and at some cafes in Damascus,” Mr Nabil said.
He said he and some of the other contestants have been contacted by fans of the show asking how they can take part.
“After the show I got many messages from local girls and even some from Kuwait and Bahrain asking if there will be a season two so they could join,” said Nuha Al Marri, a contestant and Emirati cross-fit coach.
Ms Al Marri said she and her compatriot partner Shahad Bu Debs made it their goal on the series to prove that Emirati women were capable of accomplishing anything.
While she admitted it was not common for Emirati women to compete on reality TV shows, she said she believes her and her partner have helped pave the way for more to follow.
“I appeared and people started getting into it. They want to try it. I got very good feedback from the people who are texting me and following me [on social media],” said Ms Al Marri, who won multiple international fitness championships but said she struggled with puzzles on the show.
“The other parts were fine: the climbing, carrying [heavy loads], riding the [wild] horse, and bikes through the desert, it was all easy, but the riddle part was hard,” she said.
The show is expected to contribute to increasing interest in sports tourism in the UAE.
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Fadi Hachicho, an outdoor consultant and founder of Adventurati Outdoor Tours, said while adventure tourism is fairly new to GCC, it is growing at a fast pace.
“Local residents and tourists alike are looking for different ways to spend their time off from malls and shopping centres,” he said.
“Mountain biking, hiking, canyoning, camping and everything in between have become mainstream. Mainstream causes high demand and eventually governments and operators respond accordingly,” said Mr Hachicho.
The governments of Dubai and Ras Al Khaimah have already begun investing in developing new attractions that cater to the adventure and sports tourism market.
In 2016, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, announced a Dh1.3 billion plan to turn the mountain city of Hatta into a world-class tourist destination.
"Sports tourism will be promoted through developing green areas for camps and sports venues, including a mountain bike circuit that can host international competitions among other tourist centres, accommodation and sports facilities," Mr Hachicho said, adding that there are also plans to offer mountain biking, hiking and kayaking – some of the tasks the contestants face on The Quest.
Similarly, Ras Al Khaimah’s development plans include a roadmap for tourist attractions which take they say will take advantage the emirate’s natural assets.
“It is the only emirate that has a combination of beach fronts, desert land and mountain ranges,” said Mr Hachicho.
Home to the highest peak in the country the Tourism Development Authority is planning to develop Jebel Jais into an adventure and activity tourism hub, he said.
Mr Hachicho said his company had already experienced increased interest and demand for outdoor activities over the past few years.
“People want to invest in experiences to step outside their comforts zone as it gives them a sense of accomplishment” he said, adding that customers return for such activities at least two to three times a month.
It is likely The Quest will contribute to tourism across the country with contestants facing challenges set in Jebel Jais, Hatta, Qasr Al Sarab, Zaya Nurai Island and Al Ain Oasis.
The eighth episode of The Quest airs on Dubai TV on Sunday at 10 pm. The episodes are also available online on dmi.ae/thequest/.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
MATCH INFO
Manchester United 1 (Greenwood 77')
Everton 1 (Lindelof 36' og)
Scoreline:
Cardiff City 0
Liverpool 2
Wijnaldum 57', Milner 81' (pen)
The Matrix Resurrections
Director: Lana Wachowski
Stars: Keanu Reeves, Carrie-Anne Moss, Jessica Henwick
Rating:****
TWISTERS
Director:+Lee+Isaac+Chung
Starring:+Glen+Powell,+Daisy+Edgar-Jones,+Anthony+Ramos
Rating:+2.5/5
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
Kill
Director: Nikhil Nagesh Bhat
Starring: Lakshya, Tanya Maniktala, Ashish Vidyarthi, Harsh Chhaya, Raghav Juyal
Rating: 4.5/5
'Gold'
Director:Anthony Hayes
Stars:Zaf Efron, Anthony Hayes
Rating:3/5
Confirmed bouts (more to be added)
Cory Sandhagen v Umar Nurmagomedov
Nick Diaz v Vicente Luque
Michael Chiesa v Tony Ferguson
Deiveson Figueiredo v Marlon Vera
Mackenzie Dern v Loopy Godinez
Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.
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Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000
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Transmission: Eight-speed automatic; seven-speed automatic
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If you go
- The nearest international airport to the start of the Chuysky Trakt is in Novosibirsk. Emirates (www.emirates.com) offer codeshare flights with S7 Airlines (www.s7.ru) via Moscow for US$5,300 (Dh19,467) return including taxes. Cheaper flights are available on Flydubai and Air Astana or Aeroflot combination, flying via Astana in Kazakhstan or Moscow. Economy class tickets are available for US$650 (Dh2,400).
- The Double Tree by Hilton in Novosibirsk (+7 383 2230100,) has double rooms from US$60 (Dh220). You can rent cabins at camp grounds or rooms in guesthouses in the towns for around US$25 (Dh90).
- The transport Minibuses run along the Chuysky Trakt but if you want to stop for sightseeing, hire a taxi from Gorno-Altaisk for about US$100 (Dh360) a day. Take a Russian phrasebook or download a translation app. Tour companies such as Altair-Tour (+7 383 2125115 ) offer hiking and adventure packages.
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What is Financial Fair Play?
Introduced in 2011 by Uefa, European football’s governing body, it demands that clubs live within their means. Chiefly, spend within their income and not make substantial losses.
What the rules dictate?
The second phase of its implementation limits losses to €30 million (Dh136m) over three seasons. Extra expenditure is permitted for investment in sustainable areas (youth academies, stadium development, etc). Money provided by owners is not viewed as income. Revenue from “related parties” to those owners is assessed by Uefa's “financial control body” to be sure it is a fair value, or in line with market prices.
What are the penalties?
There are a number of punishments, including fines, a loss of prize money or having to reduce squad size for European competition – as happened to PSG in 2014. There is even the threat of a competition ban, which could in theory lead to PSG’s suspension from the Uefa Champions League.
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MATCH INFO
Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid
When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid