Emiratis at a job fair this year. Despite last year being named the year of Emiratisation targets are not being met. Satish Kumar / The National
Emiratis at a job fair this year. Despite last year being named the year of Emiratisation targets are not being met. Satish Kumar / The National

Emiratisation push fails to hit targets

ABU DHABI // Emirati employees and the private sector need to get on the same page to avoid a dramatic increase in unemployment among citizens over the next few years.

Speakers at the seventh annual Emiratisation Forum in Abu Dhabi yesterday said that both sides had to adapt to the other’s requirements and expectations to speed up the painstakingly slow increase in the hiring of citizens.

Despite last year being named the Year of Emiratisation as part of national agenda goals to increase the number of Emiratis in the private sector, Faisal Al Nuaimi said targets were not being met.

“In 2014 we increased this number by only 0.5 per cent, well short of the 1.5 per cent target,” said the general manager of the Ajman Tourism Development department.

To address the challenge of employing an increasing number of graduates, the two sides had to speak the same language, Mr Al Nuaimi said.

“We are expecting more than 250,000 graduates looking for new jobs by 2020, and with 63 per cent of available jobs being from the private sector, and rising, there has to be better understanding between them.”

While the onus of training Emiratis from the beginning, offering them opportunities to take important decisions and providing them with upward mobility fell on the companies, Emirati job seekers needed to be open-minded about work hours, be more task orientated and realise their significance as being the pillars of the country’s economic development.

“There has to be more trust between them, [then] Emiratis will see that they can develop rapidly in the private sector, while companies will see that locals are more than capable workers,” Mr Al Nuaimi said.

Omar Al Khatheeri, chairman of Sundus, a recruitment company that focused on Emiratis, said the private sector had to get more involved in education and training.

“Universities are producing graduates on a large scale, but they might not fulfil the needs of the market.”

With companies such as Etisalat, Adnoc and Etihad creating their own successful training programmes he said the government should encourage other large companies to do the same.

“You see companies getting involved with universities, but not on the scale we would like. We still don’t have the momentum we need.”

Adjusting to the needs of the community you wish to hire in was an important lesson Etihad Airways had learnt early on, said Wissam Hachem, the airline’s vice president of learning and development.

After trying to hire a handful of Emiratis for their call centre in Abu Dhabi and interviewing more than 120 candidates, he said they were surprised when they could not recruit one.

“Ninety per cent of the candidates were women from Al Ain. Obviously they couldn’t come to us so we said, ‘why don’t we go to them?’,” Mr Hachem said.

Relocating the call centre to Al Ain was only the first step as Etihad also based work hours around the employees’ schedules, as well as developed them by means of language and skills training on an individual basis.

With the Etihad call centre proving a success – more than 100 Emirati women work there – the company opted to open another business centre in Al Ain last year.

“Every airline outsources its revenue accounting to other parts of the world, but now we have more than 400 UAE women employed at the centre,” he said.

Mr Hachem said Etihad planned to increase this number to 1,000 by 2017.

The two-day Emiratisation Forum ends on Tuesday.


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Dengue fever symptoms
  • High fever
  • Intense pain behind your eyes
  • Severe headache
  • Muscle and joint pains
  • Nausea
  • Vomiting
  • Swollen glands
  • Rash

If symptoms occur, they usually last for two-seven days

Seven tips from Emirates NBD

1. Never respond to e-mails, calls or messages asking for account, card or internet banking details

2. Never store a card PIN (personal identification number) in your mobile or in your wallet

3. Ensure online shopping websites are secure and verified before providing card details

4. Change passwords periodically as a precautionary measure

5. Never share authentication data such as passwords, card PINs and OTPs  (one-time passwords) with third parties

6. Track bank notifications regarding transaction discrepancies

7. Report lost or stolen debit and credit cards immediately

Three-day coronation

Royal purification

The entire coronation ceremony extends over three days from May 4-6, but Saturday is the one to watch. At the time of 10:09am the royal purification ceremony begins. Wearing a white robe, the king will enter a pavilion at the Grand Palace, where he will be doused in sacred water from five rivers and four ponds in Thailand. In the distant past water was collected from specific rivers in India, reflecting the influential blend of Hindu and Buddhist cosmology on the coronation. Hindu Brahmins and the country's most senior Buddhist monks will be present. Coronation practices can be traced back thousands of years to ancient India.

The crown

Not long after royal purification rites, the king proceeds to the Baisal Daksin Throne Hall where he receives sacred water from eight directions. Symbolically that means he has received legitimacy from all directions of the kingdom. He ascends the Bhadrapitha Throne, where in regal robes he sits under a Nine-Tiered Umbrella of State. Brahmins will hand the monarch the royal regalia, including a wooden sceptre inlaid with gold, a precious stone-encrusted sword believed to have been found in a lake in northern Cambodia, slippers, and a whisk made from yak's hair.

The Great Crown of Victory is the centrepiece. Tiered, gold and weighing 7.3 kilograms, it has a diamond from India at the top. Vajiralongkorn will personally place the crown on his own head and then issues his first royal command.

The audience

On Saturday afternoon, the newly-crowned king is set to grant a "grand audience" to members of the royal family, the privy council, the cabinet and senior officials. Two hours later the king will visit the Temple of the Emerald Buddha, the most sacred space in Thailand, which on normal days is thronged with tourists. He then symbolically moves into the Royal Residence.

The procession

The main element of Sunday's ceremonies, streets across Bangkok's historic heart have been blocked off in preparation for this moment. The king will sit on a royal palanquin carried by soldiers dressed in colourful traditional garb. A 21-gun salute will start the procession. Some 200,000 people are expected to line the seven-kilometre route around the city.

Meet the people

On the last day of the ceremony Rama X will appear on the balcony of Suddhaisavarya Prasad Hall in the Grand Palace at 4:30pm "to receive the good wishes of the people". An hour later, diplomats will be given an audience at the Grand Palace. This is the only time during the ceremony that representatives of foreign governments will greet the king.

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