Mohammed Al Mazrouei, chief executive of Medad Holding, at the company's stand during the World Vape show in Dubai. All photos: Pawan Singh / The National
A sales representative shows how the pipe delivers nicotine via vibrations.
Mr Al Mazrouei says Nesta will cost a little more than traditional shisha but it is worth paying for a less harmful option.
The technology has been four years in the making, at a cost of more than $50 million.
