Inside Saudi Arabia’s stunning ‘window to the world’ at Expo 2020 Dubai


Ramola Talwar Badam
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A gigantic window that opens to the sky and thousands of crystals suspended from the ceiling are part of Saudi Arabia’s eye-catching pavilion at Expo 2020 Dubai.

The structure is among dozens of pavilions at the world's fair site that opened to visitors on Friday.

Organisers said the number of record-breaking features, which include a striking 32-metre digital water feature that is almost two-thirds as high as the Arc de Triomphe in Paris, will make the Saudi pavilion a sure draw.

It soars skywards in a design that celebrates the country’s past. It is also made to look like a giant window, offering viewers a glimpse into what Saudi Arabia’s future will look like
Hussain Hanbazazah,
Saudi Arabia Expo pavilion

The pavilion soars five-storeys high and is spread over an area the size of two football fields, making it second only to the UAE pavilion in size.

Visitors will have a different view each time they visit, with stunning designs that shoot multi-coloured bursts of light across sections, such as 8,000 LED floor lights and the world’s largest digital mirror screen.

Hussain Hanbazazah, commissioner general of Saudi Arabia, detailed the rich content on offer and how it reflected the country’s plans for the future.

“The Saudi Pavilion will not appear the same in the daytime as it will at night,” Mr Hanbazazah told The National.

“The lights will change depending on the content being played on the LED interactive digital mirror screen that is the largest in the world.

Visitors will have a different view each time they visit the Saudi pavilion at Expo 2020 Dubai. Photo: Saudi Arabia Expo 2020 Dubai
Visitors will have a different view each time they visit the Saudi pavilion at Expo 2020 Dubai. Photo: Saudi Arabia Expo 2020 Dubai

“Visitors will be able to enjoy a magnificent mirror and be entertained by many shows in the outdoor area by day, and an immersive experience in a majestic spectacle by night.”

Designers have also sought to reflect the country’s heritage.

“The Kingdom of Saudi Arabia pavilion at Expo 2020 Dubai is a ‘window’ to the world,” he said.

“It soars skywards in a design that celebrates the country’s past. Drawing on the kingdom’s renowned tradition of hospitality, it is also made to look like a giant window, the building offering viewers a glimpse into what Saudi Arabia’s future will look like.

“We want people to see what makes our country unique, to see a never-before-seen Saudi Arabia, where they can experience and explore a nation undergoing rapid transformation.

“We want to convey our rich history, on which we will build our future while encouraging visitors from around the world to explore the natural wonders of Saudi Arabia.”

He said the architecture mirrored the ambitions of the Saudi people.

“The base of the prism-like structure represents modern Saudi society with deep-rooted history. It soars skywards, symbolizing the Kingdom’s limitless ambitions,” Mr Hanbazazah said.

One of the dazzling features is an art installation of 2,030 crystals suspended over an escalator.

Thousands of crystals in an art installation in the Saudi pavilion. Photo: Saudi Arabia Expo 2020 Dubai
Thousands of crystals in an art installation in the Saudi pavilion. Photo: Saudi Arabia Expo 2020 Dubai

Smart technology is embedded in the pavilion with organisers keen for visitors to experience the interactive features and choose specific regions in Saudi to explore.

Digital displays take visitors through the country’s latest offerings, including the Red Sea tourism project, the smart city Neom and the entertainment city Qiddiya.

In a walk through, Mr Hanbazazah said visitors would first see a 68-square metre curved LED screen, glimpse the Takuk mountains, dunes of the Empty Quarter in the south east, Unesco heritage and archaeological sites.

Four main themes cover the Saudi people, heritage, opportunity and nature.

The building’s roof is fitted with 650 solar panels as part of the pavilion’s commitment to being among the ‘most sustainable’ structures focused on water and energy efficiency, and reducing emissions.

More than 80 per cent of the waste from construction was recycled.

A traditional Ardah folk dance that combines poetry to the beat of the drums will be one of the highlights on Friday.

“From early October, pavilion visitors are set for a state-of-the-art, immersive experience, to explore our country’s rich heritage, diverse people, vast opportunities, and natural wonders,” Mr Hanbazazah said.

The monthly shows will cover discussions on redesigning cities, women’s empowerment, the power of art, musical performances, comedy, acrobatics and magic.

“We invite visitors from all over the world to visit the Saudi pavilion, experience our famed hospitality, and join us on a journey of discovery through the Kingdom's past, present, and future,” he said.

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What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

Buy farm-fresh food

The UAE is stepping up its game when it comes to platforms for local farms to show off and sell their produce.

In Dubai, visit Emirati Farmers Souq at The Pointe every Saturday from 8am to 2pm, which has produce from Al Ammar Farm, Omar Al Katri Farm, Hikarivege Vegetables, Rashed Farms and Al Khaleej Honey Trading, among others. 

In Sharjah, the Aljada residential community will launch a new outdoor farmers’ market every Friday starting this weekend. Manbat will be held from 3pm to 8pm, and will host 30 farmers, local home-grown entrepreneurs and food stalls from the teams behind Badia Farms; Emirates Hydroponics Farms; Modern Organic Farm; Revolution Real; Astraea Farms; and Al Khaleej Food. 

In Abu Dhabi, order farm produce from Food Crowd, an online grocery platform that supplies fresh and organic ingredients directly from farms such as Emirates Bio Farm, TFC, Armela Farms and mother company Al Dahra. 

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Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Why it pays to compare

A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.

Route 1: bank transfer

The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.

Total cost: Dh567.25 - around 2.9 per cent of the total amount

Total received: €4,670.30 

Route 2: online platform

The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.

Total cost: Dh74.10, around 0.4 per cent of the transaction

Total received: €4,756

The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.

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Updated: October 01, 2021, 7:08 AM