Schools and parents should embrace social media and incorporate it within learning to ensure young people use platforms openly and safely, a leading expert has told The National.
Social media use has been linked with a decline in mental health, with the Arab Youth Survey 2023 finding that 60 per cent of young Arabs thought it was having a negative impact on their mental well-being.
Just under three-quarters of those surveyed, 74 per cent, said they were struggling to disconnect from social media.
But Brilliant Mhlanga, professor of strategic communication and media at Abu Dhabi University, said we "cannot reject" social media and must "embrace it".
Social media has huge potential to help the education system
Brilliant Mhlanga
Prof Mhlanga, who has written extensively on digital and social media, told The National: "Every generation is defined by its history of tools and technologies.
"Social media should be considered as the technology and a tool of the time. We cannot reject, but embrace it."
He said schools and governments need to work with social media organisations to "infuse" these platforms "into schools and universities as learning devices so they can be embraced as part and parcel of our culture".
But, he noted, it is critical that teenagers "know when and how to stop using them".
"Social media has huge potential to help the education system because it is one thing that young people are prepared to pick up and embrace without anyone motivating them to do so," he continued.
“If it has that potential, why not harness that in order for us to be able to shape the learning processes we want?”
He also urged parents "to loosen up a bit", so children do not feel the need to hide from them and use social media in an unproductive way.
Prof Mhlanga's comments come after New York Mayor Eric Adams stated that social media could soon be viewed as being equally harmful to society as smoking in public.
He declared it a public health hazard because companies such as TikTok, YouTube and Facebook were fuelling a mental health crisis, according to a report in the Washington Post.
Lynn Sutton, TikTok’s head of Outreach and Partnerships, Trust and Safety EMEA was at TikTok's MENAT Youth Mental Health Summit in Dubai on Tuesday.
She said the social media platform aimed to protect people by having safeguards in place.
“Our community guidelines are designed to ensure the platform remains a positive and inclusive space for everyone. We take action to address potential challenges,” said Ms Sutton.
“We diversify content within the newsfeed. If we see a trend is happening again, and again, and again, or something is picking up popularity, we have detection models that will take that, then go and do an investigation."
Take social media breaks
Her comments also came with a warning, as she urged people not to overuse social media and said they "think about partnerships in education".
“We want TikTok to be a part of people's life, but it shouldn't be all of your life," she said.
"You should have healthy habits that allow you to disconnect and go outside. We've done campaigns that remind people to put down TikTok and get outside."
Lee Hole, principal at Dubai British School Jumeira, which will open doors later this year, said schools could not be given sole responsibility for educating children on social media, but stressed the importance of teaching critical thinking.
He said the issue was complex and could not be as simple as adding social media to the curriculum.
“We have a shared responsibility as schools, as families, as society in general, to raise awareness,” said Mr Hole.
"I don't disagree with the fact that social media is something young people need to have a better awareness of. I think these social media platforms have a responsibility and I would say that some of these platforms can be doing more.
“That being said, I think in schools, one of the things that we can do is actually develop their critical thinking, so they do not believe everything they're seeing on social media."
Maitha Mohamed, content creator and a member of TikTok's safety advisory council, said she suggested schools teach children how to create useful content.
She said this was now in the trial phase at some schools in the UAE.
Jana Bou Reslan, lecturer of Educational Psychology and a content creator, said: "Engaging parents is paramount to creating safe digital communities for the younger generation.
"Parents' insights are valuable in not only creating important safety processes, but also in guiding how the youth can interact with digital platforms in a healthy and responsible manner."
EA Sports FC 26
Publisher: EA Sports
Consoles: PC, PlayStation 4/5, Xbox Series X/S
Rating: 3/5
How it works
Each player begins with one of the great empires of history, from Julius Caesar's Rome to Ramses of Egypt, spread over Europe and the Middle East.
Round by round, the player expands their empire. The more land they have, the more money they can take from their coffers for each go.
As unruled land and soldiers are acquired, players must feed them. When a player comes up against land held by another army, they can choose to battle for supremacy.
A dice-based battle system is used and players can get the edge on their enemy with by deploying a renowned hero on the battlefield.
Players that lose battles and land will find their coffers dwindle and troops go hungry. The end goal? Global domination of course.
'The Lost Daughter'
Director: Maggie Gyllenhaal
Starring: Olivia Colman, Jessie Buckley, Dakota Johnson
Rating: 4/5
Company%20Profile
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Tu%20Jhoothi%20Main%20Makkaar%20
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ELuv%20Ranjan%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStars%3A%20%3C%2Fstrong%3ERanbir%20Kapoor%2C%20Shraddha%20Kapoor%2C%20Anubhav%20Singh%20Bassi%20and%20Dimple%20Kapadia%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%203%2F5%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
The specs
Engine: Four electric motors, one at each wheel
Power: 579hp
Torque: 859Nm
Transmission: Single-speed automatic
Price: From Dh825,900
On sale: Now
TWISTERS
Director: Lee Isaac Chung
Starring: Glen Powell, Daisy Edgar-Jones, Anthony Ramos
Rating: 2.5/5
Ms Yang's top tips for parents new to the UAE
- Join parent networks
- Look beyond school fees
- Keep an open mind
GIANT REVIEW
Starring: Amir El-Masry, Pierce Brosnan
Director: Athale
Rating: 4/5
Nayanthara: Beyond The Fairy Tale
Starring: Nayanthara, Vignesh Shivan, Radhika Sarathkumar, Nagarjuna Akkineni
Director: Amith Krishnan
Rating: 3.5/5
The biog
Fatima Al Darmaki is an Emirati widow with three children
She has received 46 certificates of appreciation and excellence throughout her career
She won the 'ideal mother' category at the Minister of Interior Awards for Excellence
Her favourite food is Harees, a slow-cooked porridge-like dish made from boiled wheat berries mixed with chicken
Cry Macho
Director: Clint Eastwood
Stars: Clint Eastwood, Dwight Yoakam
Rating:**
What is Reform?
Reform is a right-wing, populist party led by Nigel Farage, a former MEP who won a seat in the House of Commons last year at his eighth attempt and a prominent figure in the campaign for the UK to leave the European Union.
It was founded in 2018 and originally called the Brexit Party.
Many of its members previously belonged to UKIP or the mainstream Conservatives.
After Brexit took place, the party focused on the reformation of British democracy.
Former Tory deputy chairman Lee Anderson became its first MP after defecting in March 2024.
The party gained support from Elon Musk, and had hoped the tech billionaire would make a £100m donation. However, Mr Musk changed his mind and called for Mr Farage to step down as leader in a row involving the US tycoon's support for far-right figurehead Tommy Robinson who is in prison for contempt of court.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE