Sheikha Bodour bint Sultan Al Qasimi has been named president of the American University of Sharjah.
She was appointed by Sheikh Dr Sultan bin Muhammad Al Qasimi, Ruler of Sharjah, to be his successor in the role.
Sheikha Bodour will also serve as chairwoman of the university's board of trustees, state news agency Wam reported.
Sheikh Dr Sultan said he was standing down after more than 25 years of service in the position to allow a "new generation" to lead the university.
The decision was made following a federal decree issued by the Sharjah Ruler.
“I have chosen to appoint Sheikha Bodour bint Sultan Al Qasimi because of her knowledge and competence in work to be the president of the American University of Sharjah, and I will not be far from her, not only from her, but from the American University of Sharjah as well,” Sheikh Dr Sultan said, in quotes carried by Wam.
It is the latest achievement in a distinguished career for the Sharjah royal.
In 2020, she became the first woman in the Arab world to be appointed President of the International Publishers Association.
She founded the Emirates Publishers Association in 2009, which gained full membership of IPA three years later.
The Sharjah Ruler established the American University of Sharjah in 1997. The institution offers a wide variety of degrees across fields such as the arts and sciences, business administration, architecture and design and engineering.
It serves more than 5,000 students from 86 countries. The best-represented country is the UAE, followed by Egypt and then India and Jordan, in third place.
Among its prominent former students is Sarah Al Amiri, a computer science graduate who led the UAE's space agency during historic missions and now acts as Minister of State for Public Education and Future Technology. Ms Al Amiri was formerly the Minister of State for Advanced Sciences.
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
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Based: Dubai, UAE
Sector: Healthcare
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Sector: E-commerce
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