'Dirham Wa Bas' campaign launched

The ministry of social affairs campaign "One Dirham Only' aims to engage public in raising money for social care.

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DUBAI // A campaign to raise money for social care and development projects in the United Arab Emirates has been launched today. The project, called 'Dirham Wa Bas' (One Dirham Only), was announced by the Social Responsibility Fund, an initiative of the ministry of social affairs. The campaign seeks to engage the public in social projects and encourages contributions of as little as one dirham. Donation boxes have been placed across the UAE, including all Emarat petrol stations, major shopping malls and retail stores. "The 'Dirham Wa Bas' campaign is one of the initiatives of the Social Responsibility Fund aimed at supporting sections of society, which need our help, such as people with limited income, disabilities and the elderly," the minister of social affairs, Mariam Mohammed Khalfan al Roumi, said. "Everyone can contribute to this campaign."

The campaign tries to bridge the gap between the public and private sector and unite them to address and solve social and community issues, Mrs Roumi added. The Dubai International Financial Centre (DIFC) will actively support the roll-out of the campaign with marketing efforts. "It's a wonderful example of how different arms of society, including the Government and the private sector, can work together to involve the individual in contributing towards social issues in the UAE," Nasser Al Shaali, CEO of DIFC Authority, said. * WAM