Logan Paul, left, and KSI at an event to promote a Prime drink product in London last year. AP
Logan Paul, left, and KSI at an event to promote a Prime drink product in London last year. AP
Logan Paul, left, and KSI at an event to promote a Prime drink product in London last year. AP
Logan Paul, left, and KSI at an event to promote a Prime drink product in London last year. AP

Doctors and parents back Dubai school's Prime Energy drink warning


Anjana Sankar
  • English
  • Arabic

Doctors and parents have backed a Dubai school's ban of the popular Prime Energy drink, a can of which contains double the recommended daily caffeine intake for children.

Gems World Academy wrote to parents this week to warn of the potential side effects of excessive consumption of the drink, including increased heart rate, anxiety and addiction.

The brightly coloured cans and bottled drinks brand - founded and heavily promoted by YouTube stars Logan Paul and KSI - has been in high demand around the globe.

Although the company's own website states its energy drink should not be consumed by under 18s, the appeal of the social media stars to younger people has raised concerns.

I think those under 18 should not have access to these drinks
Dr Kiran Kumar Rai

Dr Kiran Kumar Rai, head of department and a specialist paediatrician at Burjeel Hospital in Abu Dhabi, told The National that some of his young patients have experienced symptoms including anxiety, high blood pressure and heart rate and depression after regularly consuming energy drinks.

Hooked on energy drinks

“Many of these children admit that they take these beverages to have an energy boost," said Dr Rai.

“They usually start with one drink due to peer pressure. Their friends will recommend saying it will keep them awake for the exams or make them more energy and stamina during sports tournament. Then it soon becomes an addiction."

He said most of the energy drinks available on the market contain excess sugar, caffeine, sodium and stimulants.

Dr Kiran Kumar Rai, head of department and a specialist pediatrician at Burjeel Hospital in Abu Dhabi. Photo: Supplied
Dr Kiran Kumar Rai, head of department and a specialist pediatrician at Burjeel Hospital in Abu Dhabi. Photo: Supplied

“The upper limit of caffeine for children per day is 100mg and 400mg for adults. But some of these drinks have more than the allowed limit, and it is not iterated. Imagine, children drinking several of these cans a day," he said.

“They are unable to sleep at night and develop anxiety and even depression.”

Commending the school for taking action, Dr Rai said teachers, sports coaches and parents should dissuade children from having these drinks.

“I think those under 18 should not have access to these drinks. They should be able to buy it only under parental discretion," he said.

Prime in numbers

Each 355ml can of Prime Energy contains 200mg of caffeine, the company's website said.

For comparison, a 250ml can of rival energy drink Red Bull contains 80mg of caffeine.

Prime advises people who are sensitive to caffeine, as well as pregnant women, not to consume the Energy version of its drink.

It said Prime Hydration, a sports drink, is suitable for children and helps in replacing electrolytes.

Energy drink warnings

The US Centres for Disease Control and Prevention has also issued warnings against energy drinks stating it causes dehydration, heart complications such as irregular heartbeat and heart failure, anxiety and insomnia.

The American Academy of Pediatrics states that caffeine and other stimulant substances contained in energy drinks have no place in the diet of children and adolescents.

Siblings Ramsey Al Tanani, 8, Adam Al Tanani, 13 Zane Al Tanani,6 (Left to right) are into athletics, and are not allowed to have energy drinks
Siblings Ramsey Al Tanani, 8, Adam Al Tanani, 13 Zane Al Tanani,6 (Left to right) are into athletics, and are not allowed to have energy drinks

Parents support ban

Radwa Allaban, a British Egyptian mother of three boys, told The National that she “fully support” the ban of these products in schools.

“I do not allow my children to any energy drinks though all her boys are athletes. I have noticed that it makes them jittery and irritable and very short fused,” said Ms Allaban.

“But I once gave in and allowed one of them simply because of his peer pressure. Everyone was consuming it and he also wanted. But I know that it is not good for athletes.

"They should ideally have nutritious and energy dense snacks during competitions and not energy drinks.”

Anjali Menon, an Indian mother from Dubai, told The National energy drinks are an “absolute no" for her two daughters, Neha Menon 16, and Shreya Menon, 11.

“My daughters are into sports and have a lot of peer pressure to have energy drinks," she said.

"I prefer the good old milkshake or a banana for that energy spike. So, I do not allow them to have those beverages."

Indian mother Anjali Menon says her daughters, Neha,16 and Shreya,11, are encouraged to have a smoothie or banana and not energy drinks
Indian mother Anjali Menon says her daughters, Neha,16 and Shreya,11, are encouraged to have a smoothie or banana and not energy drinks

However, she admits it is a challenge to keep them away from unhealthy drinks and food habits.

“With all the eating out these days, I feel children have developed taste buds that need to be excited," she said.

"They prefer saltier and sweeter foods, which in turn increases their risk of developing diabetes and other lifestyle diseases.”

She said schools should promote wholesome foods.

“Encourage, through recognition programmes, children who eat clean and wholesome food and drink fresh juice and smoothies,” said Ms Menon.

Tips for SMEs to cope
  • Adapt your business model. Make changes that are future-proof to the new normal
  • Make sure you have an online presence
  • Open communication with suppliers, especially if they are international. Look for local suppliers to avoid delivery delays
  • Open communication with customers to see how they are coping and be flexible about extending terms, etc
    Courtesy: Craig Moore, founder and CEO of Beehive, which provides term finance and working capital finance to SMEs. Only SMEs that have been trading for two years are eligible for funding from Beehive.
'The Batman'

Stars:Robert Pattinson

Director:Matt Reeves

Rating: 5/5

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

Everything Now

Arcade Fire

(Columbia Records)

Tomb%20Raider%20I%E2%80%93III%20Remastered
%3Cp%3EDeveloper%3A%20Aspyr%0D%3Cbr%3EPublisher%3A%20Aspyr%0D%3Cbr%3EConsole%3A%20Nintendo%20Switch%2C%20PlayStation%204%26amp%3B5%2C%20PC%20and%20Xbox%20series%20X%2FS%0D%3Cbr%3ERating%3A%203%2F5%3C%2Fp%3E%0A
Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

Asian Cup 2019

Quarter-final

UAE v Australia, Friday, 8pm, Hazza bin Zayed Stadium, Al Ain

The specs

Engine: 1.5-litre turbo

Power: 181hp

Torque: 230Nm

Transmission: 6-speed automatic

Starting price: Dh79,000

On sale: Now

Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Fasset%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2019%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammad%20Raafi%20Hossain%2C%20Daniel%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%3C%2Fstrong%3E%20%242.45%20million%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2086%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-series%20B%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Investcorp%2C%20Liberty%20City%20Ventures%2C%20Fatima%20Gobi%20Ventures%2C%20Primal%20Capital%2C%20Wealthwell%20Ventures%2C%20FHS%20Capital%2C%20VN2%20Capital%2C%20local%20family%20offices%3C%2Fp%3E%0A

Monster Hunter: World

Capcom

PlayStation 4, Xbox One

Leap of Faith

Michael J Mazarr

Public Affairs

Dh67
 

EMERGENCY PHONE NUMBERS

Estijaba – 8001717 –  number to call to request coronavirus testing

Ministry of Health and Prevention – 80011111

Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre

Emirates airline – 600555555

Etihad Airways – 600555666

Ambulance – 998

Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries

Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3EXare%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJanuary%2018%2C%202021%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFounders%3A%20%3C%2Fstrong%3EPadmini%20Gupta%2C%20Milind%20Singh%2C%20Mandeep%20Singh%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFunds%20Raised%3A%20%3C%2Fstrong%3E%2410%20million%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E28%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3Eundisclosed%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EMS%26amp%3BAD%20Ventures%2C%20Middle%20East%20Venture%20Partners%2C%20Astra%20Amco%2C%20the%20Dubai%20International%20Financial%20Centre%2C%20Fintech%20Fund%2C%20500%20Startups%2C%20Khwarizmi%20Ventures%2C%20and%20Phoenician%20Funds%3C%2Fp%3E%0A
Sour%20Grapes
%3Cp%3E%3Cstrong%3EAuthor%3A%20%3C%2Fstrong%3EZakaria%20Tamer%3Cbr%3E%3Cstrong%3EPublisher%3A%20%3C%2Fstrong%3ESyracuse%20University%20Press%3Cbr%3E%3Cstrong%3EPages%3A%20%3C%2Fstrong%3E176%3C%2Fp%3E%0A
Tips for job-seekers
  • Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
  • Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.

David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East

The%20US%20Congress%20explained
%3Cp%3E-%20Congress%20is%20one%20of%20three%20branches%20of%20the%20US%20government%2C%20and%20the%20one%20that%20creates%20the%20nation's%20federal%20laws%3C%2Fp%3E%0A%3Cp%3E-%20Congress%20is%20divided%20into%20two%20chambers%3A%20The%20House%20of%20Representatives%20and%20the%20Senate%3C%2Fp%3E%0A%3Cp%3E-%C2%A0The%20House%20is%20made%20up%20of%20435%20members%20based%20on%20a%20state's%20population.%20House%20members%20are%20up%20for%20election%20every%20two%20years%3C%2Fp%3E%0A%3Cp%3E-%20A%20bill%20must%20be%20approved%20by%20both%20the%20House%20and%20Senate%20before%20it%20goes%20to%20the%20president's%20desk%20for%20signature%3C%2Fp%3E%0A%3Cp%3E-%20A%20political%20party%20needs%20218%20seats%20to%20be%20in%20control%20of%20the%20House%20of%20Representatives%3C%2Fp%3E%0A%3Cp%3E-%20The%20Senate%20is%20comprised%20of%20100%20members%2C%20with%20each%20state%20receiving%20two%20senators.%20Senate%20members%20serve%20six-year%20terms%3C%2Fp%3E%0A%3Cp%3E-%20A%20political%20party%20needs%2051%20seats%20to%20control%20the%20Senate.%20In%20the%20case%20of%20a%2050-50%20tie%2C%20the%20party%20of%20the%20president%20controls%20the%20Senate%3C%2Fp%3E%0A
Guide to intelligent investing
Investing success often hinges on discipline and perspective. As markets fluctuate, remember these guiding principles:
  • Stay invested: Time in the market, not timing the market, is critical to long-term gains.
  • Rational thinking: Breathe and avoid emotional decision-making; let logic and planning guide your actions.
  • Strategic patience: Understand why you’re investing and allow time for your strategies to unfold.
 
 
UAE jiu-jitsu squad

Men: Hamad Nawad and Khalid Al Balushi (56kg), Omar Al Fadhli and Saeed Al Mazroui (62kg), Taleb Al Kirbi and Humaid Al Kaabi (69kg), Mohammed Al Qubaisi and Saud Al Hammadi (70kg), Khalfan Belhol and Mohammad Haitham Radhi (85kg), Faisal Al Ketbi and Zayed Al Kaabi (94kg)

Women: Wadima Al Yafei and Mahra Al Hanaei (49kg), Bashayer Al Matrooshi and Hessa Al Shamsi (62kg)

Updated: May 28, 2023, 2:55 PM