Sports tourists heading to the UAE this winter are expected to boost the local hospitality and events economy by millions of dirhams, analysts said.
The UAE topped a list of preferred destinations for those travelling to the region to catch some of the biggest global sporting events, such as the 2022 Fifa World Cup in Qatar, Abu Dhabi Grand Prix and European Tour golf’s Race to Dubai finals.
A recent report by online travel agency Musafir found travellers opted for the UAE because of its proximity to major sporting events as well as family-orientated activities, personal safety, security, room availability, shopping, adventure sports and seamless connectivity.
We have had several enquires about taking a yacht from Dubai to Qatar, but unfortunately that is not possible owing to certain regulations
Ahlam Mohammed,
Book Yachts, Dubai
Meanwhile, hospitality companies in Dubai reported “considerably” higher demand for hotel rooms, events, brunches and yacht hire resulting from the high-profile sports events in the final quarter of the year.
The football World Cup in Qatar is the main draw, with a deluge of arrivals imminent from South America ― a relatively new tourism market for the Emirates.
“This is the usual high leisure season for international source markets, but we are certainly seeing a rise in demand this year in arrivals from particular destinations, including Argentina and Brazil,” said Mohanad Malhas, general manager at Arabian Adventures, which operates desert safaris, overnight camping and dune buggy hire.
“We are witnessing strong demand for our services during the winter months of 2022.
“This is across our entire range of services, from planning, hotel stays, transfers, arrivals and in-resort organising excursions, managing events and cruises, alongside our award-winning desert safari and city tour products.
“For groups and individual travellers, clients are choosing Dubai as a hub during the months of highly anticipated mega events coming to the region this winter.”
Sports tourism destination
According to the World Trade Organisation, the Middle East is becoming the world’s fastest-growing sports tourism destination valued at an estimated $600 billion (Dh2.2 trillion).
Aloki Batra, chief executive of Five Hospitality — operator of Five Hotels on The Palm Jumeirah and in Jumeirah Village Circle — said Dubai was likely to hit peak popularity this winter.
“We have already seen a surge in advance bookings from celebrities, locals and visitors alike with a 25 per cent increase over last year,” he said.
“This is mainly from our key markets such as the United Kingdom, Scandinavia, Germany and France.”
It is not only hotel providers who will benefit from the boom, with ancillary tourism services also reporting a significant rise in demand.
One of those industries is the pleasure yacht business.
Ahlam Mohammed, sales and marketing manager at Book Yachts in Dubai, said bookings were well up on recent years, with many people asking about sailing yachts directly to Qatar for the World Cup.
“October is usually busy, but we are seeing a lot more bookings than usual,” he said.
“We have many guests from India and America, but there are a lot more now coming in from Europe.
“People want birthdays, to hang out or just to enjoy a family holiday while they are here for the World Cup.
“We have had several enquires about taking a yacht from Dubai to Qatar, but unfortunately that is not possible owing to certain regulations, and it would take anything from 12 to 18 hours.
“Most people we speak with are travelling to Qatar by road from Dubai.”
Inbound flights to the UAE are expected to soar by up to 20 per cent compared with the same time last year, the Musafir report said.
Apart from attending sporting events, fans will want to explore thrill-seeking activities as an add-on for a comprehensive travel experience encapsulating all that the country has to offer.
The Musafir report said the average spend by travellers to Dubai would be about $5,000 (Dh18,300) for a hotel stay, transport, shopping and to explore the city.
Findings from the report showed UAE hotels will record an up to 40 per cent increase in demand for accommodation and price inflation with occupancy rates likely to hit 100 per cent during the tournament.
Data also showed an 80 per cent growth in advance bookings for travel between Dubai and Doha.
That has been encouraged by the joint multiple-entry tourist visa for the UAE, Saudi Arabia and Oman to holders of the Hayya Fan ID.
“Sports events act as a catalyst and can have a tremendous impact on the economy ― as we will see millions of fans gather to not only watch their favourite sport but also to have an unforgettable experience during their stay in the region,” said Sachin Gadoya, chief executive and co-founder of Musafir Business.
“We are anticipating an exponential growth in the tourism sector, as arrivals and occupancy will be even more than pre-pandemic times, which is a much-needed boost for the travel and hospitality sector.”
COMPANY PROFILE
● Company: Bidzi
● Started: 2024
● Founders: Akshay Dosaj and Asif Rashid
● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
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Company profile: buybackbazaar.com
Name: buybackbazaar.com
Started: January 2018
Founder(s): Pishu Ganglani and Ricky Husaini
Based: Dubai
Sector: FinTech, micro finance
Initial investment: $1 million
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
SANCTIONED
- Kirill Shamalov, Russia's youngest billionaire and previously married to Putin's daughter Katarina
- Petr Fradkov, head of recently sanctioned Promsvyazbank and son of former head of Russian Foreign Intelligence, the FSB.
- Denis Bortnikov, Deputy President of Russia's largest bank VTB. He is the son of Alexander Bortnikov, head of the FSB which was responsible for the poisoning of political activist Alexey Navalny in August 2020 with banned chemical agent novichok.
- Yury Slyusar, director of United Aircraft Corporation, a major aircraft manufacturer for the Russian military.
- Elena Aleksandrovna Georgieva, chair of the board of Novikombank, a state-owned defence conglomerate.