A safety campaign by online food delivery company Talabat will reward motorbike couriers with the best safety records in an attempt to reduce accidents involving its riders.
To qualify for a monetary reward, Talabat delivery riders must have no fines and not be involved in a minor or major accident during the previous three months. Talabat will also host an event to publicly recognise the best riders in their fleet.
Talabat, one of the fastest-growing food delivery networks in the region, will stage a road safety week from March 28 to improve riders' knowledge of UAE traffic laws and how to stay safe. The plan is for safety weeks to be held several times a year.
We are also rewarding riders who adhere to traffic rules to encourage positive behaviour
Tatiana Rahal,
Talabat UAE
The safety awareness campaign will extend to the public to remind motorists about the importance of being mindful of smaller vehicles on the road.
“Road safety starts with all of us,” said Tatiana Rahal, managing director at Talabat UAE.
“It’s a culture of awareness on our roads and respect for every road user, whether it be a pedestrian, a cyclist, a car, a motorbike, or a heavy vehicle.
“By dedicating a special week for road safety, we aim to lead by example and raise awareness among the public in general and riders in specific, to drive safely and avoid dangerous acts like speeding and overtaking other cars.
“We are also rewarding riders who adhere to traffic rules, to encourage positive behaviour.”
Ms Rahal said they will use their social media platforms to convey their safety message with the public.
Biggest challenges on the road
Talabat said it decided to introduce more training after holding rider focus groups.
Delivery riders shared some of their biggest challenges on the road, which included other motorists changing lanes quickly without using indicators, stopping suddenly without activating blinkers, or driving too fast and tailgating.
Riders also appealed to road users, especially big vehicles, to pay more attention to smaller vehicles to help keep them and others safe.
There has been a steady increase in the number of motorbike delivery riders on the roads of the UAE, fuelled in part by home working during the pandemic.
In 2018, 4,046 applications were made to ride a motorcycle in Dubai, a number that rose to 5,787 a year later.
A dual report by Dubai's Roads and Transport Authority and campaign group RoadSafetyUAE recorded a 29 per cent increase in accidents involving motorbikes in 2019, compared with 2018.
That has led to an increased drive towards better training for delivery riders.
So far in 2022, Talabat has held more than 20 rider road safety training sessions in collaboration with regulatory authorities and about 30 internal awareness campaigns.
“We are proud to have our headquarters here in the UAE and be able to work closely with the authorities to further enhance rider safety in 2022, as it continues to be a top priority for us,” Ms Rahal said.
“With an exponential increase in the number of motorbikes on the road, further propelled by the pandemic, it is important to remember that driving responsibly is a duty that falls on every road user.
“We believe that it is through collaboration between the public and private sector, as well as the community, that we will achieve the best results.”
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
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“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
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Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
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Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
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“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
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