ABU DHABI // A new television show called Brain Games will begin on the National Geographic's free-to-air Arabic channel from Sunday.
The show intends to sharpen minds through optical illusions, mind-boggling experiments and science.
It will cover topics from visual perception to sound, creativity, lying, attractiveness and persuasion.
With man-on-the-street demonstrations and viewer participation through interactive brain-busters, Brain Games will offer a workout for the mind.
The show will be hosted by Jason Silva, a self-proclaimed "wonder junkie", and Apollo Robbins, an American sleight-of-hand artist and a deception specialist.
Silva said: "Despite all of the dazzling advances of modern technology, there is not yet a machine more powerful, amazing and mysterious than the human brain. We lift the veil on some of these mysteries."
Robbins added: "You'll never meet a con artist as gifted in the art of deception as your own mind."
If you have ever arrived home and realised you do not remember a single detail of the drive home, then you have experienced unintentional blindness.
The brain is constantly bombarded by far more information than it can handle. As a result, it stitches together small parts of what is in front of you at any given moment. Taking advantage of this loophole in the brain's hard wiring, the Brain Games experts are able to distract viewers, pulling off baffling stunts.
The show will be aired every Sunday at 9pm on National Geographic Abu Dhabi, with two repeats shown on Mondays.
newsdesk@thenational.ae
Stage 5 results
1 Tadej Pogacar (SLO) UAE Team Emirates 3:48:53
2 Alexey Lutsenko (KAZ) Astana Pro Team -
3 Adam Yates (GBR) Mitchelton-Scott -
4 David Gaudu (FRA) Groupama-FDJ 0:00:04
5 Ilnur Zakarin (RUS) CCC Team 0:00:07
General Classification:
1 Adam Yates (GBR) Mitchelton-Scott 20:35:04
2 Tadej Pogacar (SlO) UAE Team Emirates 0:01:01
3 Alexey Lutsenko (KAZ) Astana Pro Team 0:01:33
4 David Gaudu (FRA) Groupama-FDJ 0:01:48
5 Rafał Majka (POL) Bora-Hansgrohe 0:02:11
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
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