Iseltwald become tourist hotspot thanks to K-drama - in pictures

  • After the Netflix Korean drama Crash Landing On You featured a romantic scene in picturesque Iseltwald, the Swiss lakeside village became a magnet for tourists. All photos: AFP
    After the Netflix Korean drama Crash Landing On You featured a romantic scene in picturesque Iseltwald, the Swiss lakeside village became a magnet for tourists. All photos: AFP
  • The hit series tells the story of a South Korean billionaire heiress who accidentally paraglides into the peninsula's demilitarised zone, crashing landing on a chivalrous North Korean army officer
    The hit series tells the story of a South Korean billionaire heiress who accidentally paraglides into the peninsula's demilitarised zone, crashing landing on a chivalrous North Korean army officer
  • Tourists pose for a photograph on the pier in the village of Iseltwald by Lake Brienz in the Swiss Alps
    Tourists pose for a photograph on the pier in the village of Iseltwald by Lake Brienz in the Swiss Alps
  • The village of Iseltwald on the shore of Lake Brienz is enjoying a tourism boom
    The village of Iseltwald on the shore of Lake Brienz is enjoying a tourism boom
  • Tourists take a selfie on the pier by Lake Brienz
    Tourists take a selfie on the pier by Lake Brienz
  • A tourist pays with his smartphone to walk on the pier seen on Netflix's Crash Landing On You
    A tourist pays with his smartphone to walk on the pier seen on Netflix's Crash Landing On You
  • Several flashbacks in the show take place in Switzerland
    Several flashbacks in the show take place in Switzerland
  • Crash Landing On You includes a romantic scene on Iseltwald's wooden pier
    Crash Landing On You includes a romantic scene on Iseltwald's wooden pier
  • Tourism office manager Titia Weiland at the pier in the village of Iseltwald
    Tourism office manager Titia Weiland at the pier in the village of Iseltwald
  • The 16-part Netflix Korean drama Crash Landing On You started just as the coronavirus began and it became a must-watch in much of Asia during the pandemic
    The 16-part Netflix Korean drama Crash Landing On You started just as the coronavirus began and it became a must-watch in much of Asia during the pandemic
  • There is also a turnstile at the pier, which tourists can pass for a selfie fee of five Swiss francs ($5.50)
    There is also a turnstile at the pier, which tourists can pass for a selfie fee of five Swiss francs ($5.50)
  • Tourists take photographs on the pier at Iseltwald by the shore of Lake Brienz in the Swiss Alps
    Tourists take photographs on the pier at Iseltwald by the shore of Lake Brienz in the Swiss Alps
  • In an effort to cope with its tourist boom, the city's municipality last month announced that only booked coach parties paying for reserved parking spots will be allowed into town
    In an effort to cope with its tourist boom, the city's municipality last month announced that only booked coach parties paying for reserved parking spots will be allowed into town
  • Tourists walk past a sign of Iseltwald
    Tourists walk past a sign of Iseltwald
  • Iseltwald has a population of 400
    Iseltwald has a population of 400