By tomorrow night, Ben Roethlisberger could be in rare company as a three-time Super Bowl-winning quarterback.
But marketing experts say the Pittsburgh Steelers star probably will not overcome his off-the-field notoriety – including two sexual assault accusations – and pick up the flurry of endorsements NFL champions typically enjoy.
"You don't build back trust with a one-game performance, even if it's the Super Bowl," said Bill Glenn, the vice-president of a Dallas-based sports-business firm. "I'd be surprised if there's a long line outside his agent's office even if he wins MVP."
Roethlisberger has had a minimal presence in advertising since he was accused in March of sexually assaulting a 20-year-old college student – the second time since 2008 that he faced assault allegations.
Georgia authorities declined to bring charges, but he received a four-game suspension for violating the NFL's personal conduct policy.
His sturdy play since his return has won back the hearts of some Pittsburgh fans. But nationally, his image remains tarnished, marketing experts say.
"The best thing Mr Roethlisberger can do is have a very quiet week off the field and a very loud week on the field," said Kevin Adler, the chief executive of a Chicago-based sports consulting firm.
Even with a championship, Adler said, "there's a significant percentage of corporate America that would a still be a little gun-shy."
The challenge facing Roethlisberger is illustrated in ratings compiled by the Nielsen Co to gauge athletes' endorsement potential based on their appeal, name recognition and other factors. His score was above 140 in 2008 and is 24 now; by comparison, Green Bay quarterback Aaron Rodgers's score is 39 and Peyton Manning's is 262.
A comparable system shows Rodgers ahead of Roethlisberger in endorsement potential and trust, even though the Steelers star is better known.
The specs
Engine: Direct injection 4-cylinder 1.4-litre
Power: 150hp
Torque: 250Nm
Price: From Dh139,000
On sale: Now
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
Global state-owned investor ranking by size
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What is a Ponzi scheme?
A fraudulent investment operation where the scammer provides fake reports and generates returns for old investors through money paid by new investors, rather than through ligitimate business activities.
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Company profile
Name: Steppi
Founders: Joe Franklin and Milos Savic
Launched: February 2020
Size: 10,000 users by the end of July and a goal of 200,000 users by the end of the year
Employees: Five
Based: Jumeirah Lakes Towers, Dubai
Financing stage: Two seed rounds – the first sourced from angel investors and the founders' personal savings
Second round raised Dh720,000 from silent investors in June this year
Spec%20sheet
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UAE currency: the story behind the money in your pockets
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
88 Video's most popular rentals
Avengers 3: Infinity War: an American superhero film released in 2018 and based on the Marvel Comics story.
Sholay: a 1975 Indian action-adventure film. It follows the adventures of two criminals hired by police to catch a vagabond. The film was panned on release but is now considered a classic.
Lucifer: is a 2019 Malayalam-language action film. It dives into the gritty world of Kerala’s politics and has become one of the highest-grossing Malayalam films of all time.
UAE tour of the Netherlands
UAE squad: Rohan Mustafa (captain), Shaiman Anwar, Ghulam Shabber, Mohammed Qasim, Rameez Shahzad, Mohammed Usman, Adnan Mufti, Chirag Suri, Ahmed Raza, Imran Haider, Mohammed Naveed, Amjad Javed, Zahoor Khan, Qadeer Ahmed
Fixtures: Monday, first 50-over match; Wednesday, second 50-over match; Thursday, third 50-over match
UAE currency: the story behind the money in your pockets
Killing of Qassem Suleimani
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
