“My biggest strength? I think… I think smiling. I like to think that my smile is contagious,” ponders Ons Jabeur at the start of This is Me, a Tod original documentary that chronicles her history-making journey in tennis.
It’s not just Jabeur’s smile that is contagious. When she cried on Wimbledon centre court last year after losing a second straight final there, most of the people watching around the world cried with her.
The Tunisian wears her heart on her sleeve and has a natural ability to convey raw and honest emotion both on the court and off it. She does just that throughout This is Me, which drops on Tod.tv on Sunday, January 7.
In the 90-minute documentary, Jabeur opens up about her mental and physical struggles in tennis, and makes some stunning revelations, including a serious health scare she suffered at the Australian Open 12 months ago.
After losing to Marketa Vondrousova in the second round in Melbourne, Jabeur required medical assistance as she turned blue and struggled to breathe.
“I thought she’s gonna die,” said her coach Issam Jellali in the documentary.
Jabeur explained that an enlarged nodule was obstructing her airway, preventing oxygen from reaching her lungs.
She ended up undergoing surgery to reduce the size of the nodule and was sidelined for five weeks, missing the entire Middle East swing, where she was scheduled to play in Abu Dhabi, Doha and Dubai.
“For once in my life I had to put myself in front of everyone, my health in front of everyone. That’s something I don’t think I’ve done a lot in my career,” said Jabeur.
With insight from the legendary Billie Jean King, former world No 1 Naomi Osaka, ex-Wimbledon finalist Nick Kyrgios, and Tunisian star actor Dhafer L’Abidine, the documentary delves deep into Jabeur’s role as a trailblazer for Arabs and Africans, and the pressure that comes with that.
Jabeur reflected on her upbringing and how people laughed at her when she said she was going to win Roland Garros one day (she won the junior title there in 2011 at 16 years of age).
And while the Tunisian went on to make history by reaching three grand slam finals and rising to a career-high world No 2, she admits she still struggles with her self-belief, noting how all those naysayers she encountered from a young age affected her on a subconscious level.
“People laughed and maybe that made me doubt what I wanted to do as well,” she confessed. “And I do believe there is a lot of unconscious things in there that I’m working on and I’m still working on and I believe that I can do better in this, but I don’t have a magic stick that I [can use and be like], ‘Believe in yourself’.”
The documentary also broaches several personal topics like Jabeur’s marriage to Karim Kamoun, a former fencer who later became her fitness trainer, menstruation and how it affects female athletes, and why she turned down offers to compete under a different flag.
“I refused because I knew part of me playing, part of Ons Jabeur, is being Tunisian and that blood will help me win and make history,” she explained.
The most revealing part of the documentary revolves around Jabeur’s run to a second Wimbledon final, and the gut-wrenching defeat she suffered to Vondrousova.
Back home, the producers asked Jabeur to rewatch the final, which ultimately proved too painful as she got up and left the room before the last game.
Jabeur wanted to win Wimbledon so badly, she photoshopped herself with the trophy and saved the image on her phone.
“The day of the final, doing my routine with Melanie [Maillard, my psychologist], I told her, I’m too stressed, I can’t, this is too much, maybe I can say I was having a panic attack,” said Jabeur.
The stakes were incredibly high for the Tunisian, who was trying to become the first Arab and first African woman to lift a grand slam trophy.
“We hope that she changes the perception of how people see the Arab world, a place capable of producing champions and winning trophies. There isn’t anything impossible for Arabs,” said her father Ridha.
“She’s got that responsibility to show an example to 600 million people. And those 600 million people are behind that TV watching. When she steps into that court, she needs to deliver for those people,” added her agent Adel Aref.
“To get to back-to-back Wimbledon finals is something that I think people don’t give her enough credit for,” said Naomi Osaka.
Jabeur explained how her heart was racing on court during the final, and how she felt the points were going way too fast. She was the favourite entering the clash, and she believed she could win, but Jabeur confessed that something bigger than the title was on the line.
“People think I have this pressure because I want to do it for other people, which is not true. There was a personal thing going on there. I win that [final] I could have a baby right away. And that dream faded. I was haunted by fear. After all I’m just a human being, what can I do more?” said Jabeur, who has long dreamt of growing her family with Karim.
“It was the toughest loss of my career because emotionally it destroyed me, not only winning Wimbledon, but the idea of having a baby just vanished with the trophy of Wimbledon. So I think that’s what killed me and Karim, we were crying like babies.”
On Centre Court after the loss, Jabeur sat at her bench and began typing a message on her phone. She wasn’t texting someone else, she was writing an angry message to herself, lamenting the missed opportunity.
“I was really tough with myself there,” she conceded.
As the documentary proceeds to detail the remainder of Jabeur’s 2023 season, it becomes evident how the 29-year-old’s biggest battle is with herself.
In a poignant closing scene, Jabeur is filmed on a tennis court where she is rallying with another Jabeur on the opposite side of the net, symbolising her inner struggle to fully believe in herself.
“There’s no reason she can’t win a major, I can tell you that,” says Billie Jean King.
Jabeur, who spent the last week training at the Aviation Club in Dubai, will kick off her 2024 campaign at the Australian Open, which begins on January 15.
“It scares me so much to go back and play a final, but I know I have to do this,” she concludes.
“I want to do bigger things than just a grand slam, but it will be a shame, a missing piece if I don’t make that one. I have to [win a slam], I have no choice, maybe it’s my life’s mission to do it.”
In the documentary, Jabeur lays bare her strengths and her weaknesses. She acknowledges how far she’s come but doesn’t shy away from analysing her shortcomings. She believes in accountability, and is willing to keep searching within herself to figure out what is stopping her from achieving her biggest dreams.
In her eyes, she still has work to do and goals to conquer, but to many watching, she has already accomplished the impossible.
“She’s an inspiration because when you see Ons and what she did in tennis, then you can replicate that in other fields. Yes, she did it in tennis, it was very hard, it’s quite mission impossible. But now maybe I can do it in something else that no one else did in a different field. And I think that’s the most important thing she gives to people,” says Dhafer L’Abidine.
This is Me, a Tod original, will be available for streaming on Tod.tv from January 7
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
more from Janine di Giovanni
More coverage from the Future Forum
UAE squad to face Ireland
Ahmed Raza (captain), Chirag Suri (vice-captain), Rohan Mustafa, Mohammed Usman, Mohammed Boota, Zahoor Khan, Junaid Siddique, Waheed Ahmad, Zawar Farid, CP Rizwaan, Aryan Lakra, Karthik Meiyappan, Alishan Sharafu, Basil Hameed, Kashif Daud, Adithya Shetty, Vriitya Aravind
The biog
Job: Fitness entrepreneur, body-builder and trainer
Favourite superhero: Batman
Favourite quote: We must become the change we want to see, by Mahatma Gandhi.
Favourite car: Lamborghini
Company profile
Name: Dukkantek
Started: January 2021
Founders: Sanad Yaghi, Ali Al Sayegh and Shadi Joulani
Based: UAE
Number of employees: 140
Sector: B2B Vertical SaaS(software as a service)
Investment: $5.2 million
Funding stage: Seed round
Investors: Global Founders Capital, Colle Capital Partners, Wamda Capital, Plug and Play, Comma Capital, Nowais Capital, Annex Investments and AMK Investment Office
The 12 breakaway clubs
England
Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham Hotspur
Italy
AC Milan, Inter Milan, Juventus
Spain
Atletico Madrid, Barcelona, Real Madrid
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Results
1. Mathieu van der Poel (NED) Alpecin-Fenix - 3:45:47
2. David Dekker (NED) Jumbo-Visma - same time
3. Michael Morkov (DEN) Deceuninck-QuickStep
4. Emils Liepins (LAT) Trek-Segafredo
5. Elia Viviani (ITA) Cofidis
6. Tadej Pogacar (SLO UAE Team Emirates
7. Anthony Roux (FRA) Groupama-FDJ
8. Chris Harper (AUS) Jumbo-Visma - 0:00:03
9. Joao Almeida (POR) Deceuninck-QuickStep
10. Fausto Masnada (ITA) Deceuninck-QuickStep
The%20specs%20
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%204cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E261hp%20at%205%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E400Nm%20at%201%2C750-4%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E7-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E10.5L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh129%2C999%20(VX%20Luxury)%3B%20from%20Dh149%2C999%20(VX%20Black%20Gold)%3C%2Fp%3E%0A
Our legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants
EA Sports FC 26
Publisher: EA Sports
Consoles: PC, PlayStation 4/5, Xbox Series X/S
Rating: 3/5
Stats at a glance:
Cost: 1.05 billion pounds (Dh 4.8 billion)
Number in service: 6
Complement 191 (space for up to 285)
Top speed: over 32 knots
Range: Over 7,000 nautical miles
Length 152.4 m
Displacement: 8,700 tonnes
Beam: 21.2 m
Draught: 7.4 m
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Director: Jon Favreau
Starring: Donald Glover, Seth Rogen, John Oliver
Rating: 2 out of 5 stars
The specs: 2018 Harley-Davidson Fat Boy
Price, base / as tested Dh97,600
Engine 1,745cc Milwaukee-Eight v-twin engine
Transmission Six-speed gearbox
Power 78hp @ 5,250rpm
Torque 145Nm @ 3,000rpm
Fuel economy, combined 5.0L / 100km (estimate)
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
%20Ramez%20Gab%20Min%20El%20Akher
%3Cp%3E%3Cstrong%3ECreator%3A%3C%2Fstrong%3E%20Ramez%20Galal%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Ramez%20Galal%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStreaming%20on%3A%20%3C%2Fstrong%3EMBC%20Shahid%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E2.5%2F5%3C%2Fp%3E%0A
COMPANY PROFILE
● Company: Bidzi
● Started: 2024
● Founders: Akshay Dosaj and Asif Rashid
● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
ARABIAN GULF LEAGUE FIXTURES
Thursday, September 21
Al Dahfra v Sharjah (kick-off 5.35pm)
Al Wasl v Emirates (8.30pm)
Friday, September 22
Dibba v Al Jazira (5.25pm)
Al Nasr v Al Wahda (8.30pm)
Saturday, September 23
Hatta v Al Ain (5.25pm)
Ajman v Shabab Al Ahli (8.30pm)
UK’s AI plan
- AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
- £10bn AI growth zone in South Wales to create 5,000 jobs
- £100m of government support for startups building AI hardware products
- £250m to train new AI models
TO%20CATCH%20A%20KILLER
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EDamian%20Szifron%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Shailene%20Woodley%2C%20Ben%20Mendelsohn%2C%20Ralph%20Ineson%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%202%2F5%3C%2Fp%3E%0A
Australia tour of Pakistan
March 4-8: First Test, Rawalpindi
March 12-16: Second Test, Karachi
March 21-25: Third Test, Lahore
March 29: First ODI, Rawalpindi
March 31: Second ODI, Rawalpindi
April 2: Third ODI, Rawalpindi
April 5: T20I, Rawalpindi