“My biggest strength? I think… I think smiling. I like to think that my smile is contagious,” ponders Ons Jabeur at the start of This is Me, a Tod original documentary that chronicles her history-making journey in tennis.
It’s not just Jabeur’s smile that is contagious. When she cried on Wimbledon centre court last year after losing a second straight final there, most of the people watching around the world cried with her.
The Tunisian wears her heart on her sleeve and has a natural ability to convey raw and honest emotion both on the court and off it. She does just that throughout This is Me, which drops on Tod.tv on Sunday, January 7.
In the 90-minute documentary, Jabeur opens up about her mental and physical struggles in tennis, and makes some stunning revelations, including a serious health scare she suffered at the Australian Open 12 months ago.
After losing to Marketa Vondrousova in the second round in Melbourne, Jabeur required medical assistance as she turned blue and struggled to breathe.
“I thought she’s gonna die,” said her coach Issam Jellali in the documentary.
Jabeur explained that an enlarged nodule was obstructing her airway, preventing oxygen from reaching her lungs.
She ended up undergoing surgery to reduce the size of the nodule and was sidelined for five weeks, missing the entire Middle East swing, where she was scheduled to play in Abu Dhabi, Doha and Dubai.
“For once in my life I had to put myself in front of everyone, my health in front of everyone. That’s something I don’t think I’ve done a lot in my career,” said Jabeur.
With insight from the legendary Billie Jean King, former world No 1 Naomi Osaka, ex-Wimbledon finalist Nick Kyrgios, and Tunisian star actor Dhafer L’Abidine, the documentary delves deep into Jabeur’s role as a trailblazer for Arabs and Africans, and the pressure that comes with that.
Jabeur reflected on her upbringing and how people laughed at her when she said she was going to win Roland Garros one day (she won the junior title there in 2011 at 16 years of age).
And while the Tunisian went on to make history by reaching three grand slam finals and rising to a career-high world No 2, she admits she still struggles with her self-belief, noting how all those naysayers she encountered from a young age affected her on a subconscious level.
“People laughed and maybe that made me doubt what I wanted to do as well,” she confessed. “And I do believe there is a lot of unconscious things in there that I’m working on and I’m still working on and I believe that I can do better in this, but I don’t have a magic stick that I [can use and be like], ‘Believe in yourself’.”
The documentary also broaches several personal topics like Jabeur’s marriage to Karim Kamoun, a former fencer who later became her fitness trainer, menstruation and how it affects female athletes, and why she turned down offers to compete under a different flag.
“I refused because I knew part of me playing, part of Ons Jabeur, is being Tunisian and that blood will help me win and make history,” she explained.
The most revealing part of the documentary revolves around Jabeur’s run to a second Wimbledon final, and the gut-wrenching defeat she suffered to Vondrousova.
Back home, the producers asked Jabeur to rewatch the final, which ultimately proved too painful as she got up and left the room before the last game.
Jabeur wanted to win Wimbledon so badly, she photoshopped herself with the trophy and saved the image on her phone.
“The day of the final, doing my routine with Melanie [Maillard, my psychologist], I told her, I’m too stressed, I can’t, this is too much, maybe I can say I was having a panic attack,” said Jabeur.
The stakes were incredibly high for the Tunisian, who was trying to become the first Arab and first African woman to lift a grand slam trophy.
“We hope that she changes the perception of how people see the Arab world, a place capable of producing champions and winning trophies. There isn’t anything impossible for Arabs,” said her father Ridha.
“She’s got that responsibility to show an example to 600 million people. And those 600 million people are behind that TV watching. When she steps into that court, she needs to deliver for those people,” added her agent Adel Aref.
“To get to back-to-back Wimbledon finals is something that I think people don’t give her enough credit for,” said Naomi Osaka.
Jabeur explained how her heart was racing on court during the final, and how she felt the points were going way too fast. She was the favourite entering the clash, and she believed she could win, but Jabeur confessed that something bigger than the title was on the line.
“People think I have this pressure because I want to do it for other people, which is not true. There was a personal thing going on there. I win that [final] I could have a baby right away. And that dream faded. I was haunted by fear. After all I’m just a human being, what can I do more?” said Jabeur, who has long dreamt of growing her family with Karim.
“It was the toughest loss of my career because emotionally it destroyed me, not only winning Wimbledon, but the idea of having a baby just vanished with the trophy of Wimbledon. So I think that’s what killed me and Karim, we were crying like babies.”
On Centre Court after the loss, Jabeur sat at her bench and began typing a message on her phone. She wasn’t texting someone else, she was writing an angry message to herself, lamenting the missed opportunity.
“I was really tough with myself there,” she conceded.
As the documentary proceeds to detail the remainder of Jabeur’s 2023 season, it becomes evident how the 29-year-old’s biggest battle is with herself.
In a poignant closing scene, Jabeur is filmed on a tennis court where she is rallying with another Jabeur on the opposite side of the net, symbolising her inner struggle to fully believe in herself.
“There’s no reason she can’t win a major, I can tell you that,” says Billie Jean King.
Jabeur, who spent the last week training at the Aviation Club in Dubai, will kick off her 2024 campaign at the Australian Open, which begins on January 15.
“It scares me so much to go back and play a final, but I know I have to do this,” she concludes.
“I want to do bigger things than just a grand slam, but it will be a shame, a missing piece if I don’t make that one. I have to [win a slam], I have no choice, maybe it’s my life’s mission to do it.”
In the documentary, Jabeur lays bare her strengths and her weaknesses. She acknowledges how far she’s come but doesn’t shy away from analysing her shortcomings. She believes in accountability, and is willing to keep searching within herself to figure out what is stopping her from achieving her biggest dreams.
In her eyes, she still has work to do and goals to conquer, but to many watching, she has already accomplished the impossible.
“She’s an inspiration because when you see Ons and what she did in tennis, then you can replicate that in other fields. Yes, she did it in tennis, it was very hard, it’s quite mission impossible. But now maybe I can do it in something else that no one else did in a different field. And I think that’s the most important thing she gives to people,” says Dhafer L’Abidine.
This is Me, a Tod original, will be available for streaming on Tod.tv from January 7
Emirates exiles
Will Wilson is not the first player to have attained high-class representative honours after first learning to play rugby on the playing fields of UAE.
Jonny Macdonald
Abu Dhabi-born and raised, the current Jebel Ali Dragons assistant coach was selected to play for Scotland at the Hong Kong Sevens in 2011.
Jordan Onojaife
Having started rugby by chance when the Jumeirah College team were short of players, he later won the World Under 20 Championship with England.
Devante Onojaife
Followed older brother Jordan into England age-group rugby, as well as the pro game at Northampton Saints, but recently switched allegiance to Scotland.
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
HAJJAN
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More from Neighbourhood Watch
How green is the expo nursery?
Some 400,000 shrubs and 13,000 trees in the on-site nursery
An additional 450,000 shrubs and 4,000 trees to be delivered in the months leading up to the expo
Ghaf, date palm, acacia arabica, acacia tortilis, vitex or sage, techoma and the salvadora are just some heat tolerant native plants in the nursery
Approximately 340 species of shrubs and trees selected for diverse landscape
The nursery team works exclusively with organic fertilisers and pesticides
All shrubs and trees supplied by Dubai Municipality
Most sourced from farms, nurseries across the country
Plants and trees are re-potted when they arrive at nursery to give them room to grow
Some mature trees are in open areas or planted within the expo site
Green waste is recycled as compost
Treated sewage effluent supplied by Dubai Municipality is used to meet the majority of the nursery’s irrigation needs
Construction workforce peaked at 40,000 workers
About 65,000 people have signed up to volunteer
Main themes of expo is ‘Connecting Minds, Creating the Future’ and three subthemes of opportunity, mobility and sustainability.
Expo 2020 Dubai to open in October 2020 and run for six months
More from UAE Human Development Report:
Results
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Infiniti QX80 specs
Engine: twin-turbocharged 3.5-liter V6
Power: 450hp
Torque: 700Nm
Price: From Dh450,000, Autograph model from Dh510,000
Available: Now
Tips for used car buyers
- Choose cars with GCC specifications
- Get a service history for cars less than five years old
- Don’t go cheap on the inspection
- Check for oil leaks
- Do a Google search on the standard problems for your car model
- Do your due diligence. Get a transfer of ownership done at an official RTA centre
- Check the vehicle’s condition. You don’t want to buy a car that’s a good deal but ends up costing you Dh10,000 in repairs every month
- Validate warranty and service contracts with the relevant agency and and make sure they are valid when ownership is transferred
- If you are planning to sell the car soon, buy one with a good resale value. The two most popular cars in the UAE are black or white in colour and other colours are harder to sell
Tarek Kabrit, chief executive of Seez, and Imad Hammad, chief executive and co-founder of CarSwitch.com
'Skin'
Dir: Guy Nattiv
Starring: Jamie Bell, Danielle McDonald, Bill Camp, Vera Farmiga
Rating: 3.5/5 stars
GOLF’S RAHMBO
- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)
Company%C2%A0profile
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Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
LIST OF INVITEES
Shergo Kurdi (am)
Rayhan Thomas
Saud Al Sharee (am)
Min Woo Lee
Todd Clements
Matthew Jordan
AbdulRahman Al Mansour (am)
Matteo Manassero
Alfie Plant
Othman Al Mulla
Shaun Norris
How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
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COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3EAlmouneer%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202017%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Dr%20Noha%20Khater%20and%20Rania%20Kadry%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EEgypt%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%20%3C%2Fstrong%3E120%3Cbr%3E%3Cstrong%3EInvestment%3A%20%3C%2Fstrong%3EBootstrapped%2C%20with%20support%20from%20Insead%20and%20Egyptian%20government%2C%20seed%20round%20of%20%3Cbr%3E%243.6%20million%20led%20by%20Global%20Ventures%3Cbr%3E%3C%2Fp%3E%0A