Imagine being able to work out the ‘true’ value of a footballer with accurate scientific data analysis of their ability and how they would fit into a team.
Or being able to understand the player’s big-match temperament and how they deliver under pressure.
Even better — imagine a version of VAR that is faster and less controversial.
Well, that day could be drawing near with the advent of groundbreaking technology that can be placed inside a ball, capable of providing a gold mine of information for clubs to help guide them in the transfer market and beyond.
The key point is we are giving fans the data that they are interested in knowing about while they are still curious
Peter Husemeyer
The so-called smart ball has been in development for six years and is ready to be launched in rugby at this year’s Six Nations Championship, which starts on Saturday.
The technology will provide statistics on kicks and passes that can be relayed in real-time to teams and fans watching on TV.
Pioneered by English sports data company Sportable and developed alongside rugby ball manufacturer Gilbert, the sophisticated technology has myriad applications in virtually any ball sport.
It is expected to be, quite literally, a game-changer.
“Our mission statement is to revolutionise how we view, understand and interact with live sport,” said Peter Husemeyer, a former Nasa scientist with a doctorate in nuclear engineering.
“There is not a sport that is off limits.
"Traditionally, a lot of kicking coaching in rugby has relied on stopwatches to measure hang-time and cones for training for box-kicking accuracy. There was no accurate, repeatable way to scientifically measure kicking performance. This is where we come in.”
Eureka moment
Born in South Africa but now living in London, Husemeyer and his business partner and best friend, Dugald Macdonald, started the business in 2016.
Husemeyer gave up a career at Nasa to follow his dream. Macdonald used to work in private equity.
They had their 'eureka moment' after watching a game of ice hockey and two players collided at speed. They thought it would be great to know the forces at work but no information was available.
They had always been admirers of Hawk-Eye, which has had a big impact on many sports and has become a household name in tennis, cricket and football.
That system is based on cameras tracking the ball and can be less effective in contact sports. Husemeyer and Macdonald came up with the idea of having the technology inside the ball itself and set about building a prototype in their garage.
“It became obvious to us there was a high demand for that missing data set," Husemeyer said.
"It was the thing teams didn’t have. We unearthed this latent demand for insight into how skilful players were and how they were performing in centimetre-accurate terms.”
How does it work?
In the rugby version, an ultra-lightweight microchip and battery sit just below the valve. A gyroscope is also embedded.
These relay data to a suite of up to 20 portable sensor beacons and then on to computers on the side of the field, virtually in real-time.
“Each one of the beacons talks to the ball 20 times per second,” Husemeyer explained.
“The ball relays that information about its position, its spin state, the acceleration it is undergoing and can discern to within a few centimetres the distance the ball has travelled — either by kick or pass, the velocity with which the ball has travelled, how many rotations it has gone through and how fast it has spun.
“We are able to piece all that information back together at millisecond-latency to work out what is happening in a game using machine-learning classification algorithms.”
The development stage included placing the ball under extreme pressure at a laboratory at Loughborough University using a robotic mechanical leg to ensure the chip did not break.
They also had to make sure that embedding the technology did not change how the ball — which weighs about 455g — looked and felt when in use.
While the initial focus will be on the kick and pass, the next phase of development could, for example, adjudicate on a forward pass and whether the ball has been held up or grounded over the line — the latter helping to greatly reduce time delays in decision-making.
“We had always wanted to make the game better, faster, and to bring officiating into more of an exact science to help referees, who increasingly have the hardest job out there,” said Husemeyer.
"We felt the technology we could bring to the game would be answering key critical problems in the sport."
New stats for TV fans
TV viewers will be treated to a new set of statistics which will appear on screen to enhance their understanding and enjoyment.
Broadcasters will be able to show the distance and speed of a pass, how long the ball spends in the air and the average territory gained on penalty kicks.
”The key point is we are giving fans the data that they are interested in knowing about while they are still curious,” Husemeyer said.
“You want to satisfy that curiosity while it is at its peak.”
The tech has also been trialled in boxing in Britain to track boxers' heat maps and which fighter is controlling the centre of the ring, and in showjumping to track the movement of horses and riders.
“What is fascinating is that the data science we have built even around human-centric algorithms actually translates to horses.
“We have done showjumping with the tracker in the horse’s bridle, which produced some fascinating data. We could see the horses that landed most softly after a jump conserved momentum and were overall faster around the course.
Football the 'holy grail'
Football is the holy grail for Sportable, where it has identified some "major challenges", for both teams and broadcasters, that it says it can help solve by providing accurate, real-time data.
"For example, training for set plays, whether it is a corner or free-kick, being able to know where the players are in relation to the ball and what the ball is doing, how it is moving, how accurate your deliveries are, is very valuable," said Husemeyer.
“We talk about standard deviation from where you can or want to put the ball. That is your big-match temperament (BMT).
"The higher your standard deviation, the lower your BMT. If you can deliver the ball on a dime every time, your standard deviation is low and your BMT is high.
“What athletes are training towards is to have accuracy when it matters. Being able to track the ball and to say that you can place it with pinpoint accuracy and have that to be predictable so your teammates can count on you — that is how you win games.
"The thing about data is that it becomes more valuable the more you have. You start to be able to glean and mine deeper insights.”
Since its introduction in leagues and competitions around the world, VAR has had plenty of critics.
Husemeyer thinks he could learn from VAR’s introduction to bring a faster solution for contact sports where reviews often take several minutes.
"Getting electronics into inflatable sports balls is very tricky. These are balls designed to be kicked by the world’s premier athletes so getting your electronics to survive those very violent events you can imagine was not easy,” he said.
“Our technology is portable, wireless, cost effective, easy to set up and very low latency. The time it takes for an event on the field to show up on the screen is only a few milliseconds.
"Our intention is to bring these insights to every sport in the world. We want to make sports in general fascinating and engaging and more enjoyable for fans."
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
Bareilly Ki Barfi
Directed by: Ashwiny Iyer Tiwari
Starring: Kriti Sanon, Ayushmann Khurrana, Rajkummar Rao
Three and a half stars
More from Rashmee Roshan Lall
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
Reading List
Practitioners of mindful eating recommend the following books to get you started:
Savor: Mindful Eating, Mindful Life by Thich Nhat Hanh and Dr Lilian Cheung
How to Eat by Thich Nhat Hanh
The Mindful Diet by Dr Ruth Wolever
Mindful Eating by Dr Jan Bays
How to Raise a Mindful Eaterby Maryann Jacobsen
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
Bio
Born in Dubai in 1994
Her father is a retired Emirati police officer and her mother is originally from Kuwait
She Graduated from the American University of Sharjah in 2015 and is currently working on her Masters in Communication from the University of Sharjah.
Her favourite film is Pacific Rim, directed by Guillermo del Toro
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
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Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5
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More coverage from the Future Forum
Company Profile
Founder: Omar Onsi
Launched: 2018
Employees: 35
Financing stage: Seed round ($12 million)
Investors: B&Y, Phoenician Funds, M1 Group, Shorooq Partners
hall of shame
SUNDERLAND 2002-03
No one has ended a Premier League season quite like Sunderland. They lost each of their final 15 games, taking no points after January. They ended up with 19 in total, sacking managers Peter Reid and Howard Wilkinson and losing 3-1 to Charlton when they scored three own goals in eight minutes.
SUNDERLAND 2005-06
Until Derby came along, Sunderland’s total of 15 points was the Premier League’s record low. They made it until May and their final home game before winning at the Stadium of Light while they lost a joint record 29 of their 38 league games.
HUDDERSFIELD 2018-19
Joined Derby as the only team to be relegated in March. No striker scored until January, while only two players got more assists than goalkeeper Jonas Lossl. The mid-season appointment Jan Siewert was to end his time as Huddersfield manager with a 5.3 per cent win rate.
ASTON VILLA 2015-16
Perhaps the most inexplicably bad season, considering they signed Idrissa Gueye and Adama Traore and still only got 17 points. Villa won their first league game, but none of the next 19. They ended an abominable campaign by taking one point from the last 39 available.
FULHAM 2018-19
Terrible in different ways. Fulham’s total of 26 points is not among the lowest ever but they contrived to get relegated after spending over £100 million (Dh457m) in the transfer market. Much of it went on defenders but they only kept two clean sheets in their first 33 games.
LA LIGA: Sporting Gijon, 13 points in 1997-98.
BUNDESLIGA: Tasmania Berlin, 10 points in 1965-66
Profile
Co-founders of the company: Vilhelm Hedberg and Ravi Bhusari
Launch year: In 2016 ekar launched and signed an agreement with Etihad Airways in Abu Dhabi. In January 2017 ekar launched in Dubai in a partnership with the RTA.
Number of employees: Over 50
Financing stage: Series B currently being finalised
Investors: Series A - Audacia Capital
Sector of operation: Transport
The specs
Engine: 3.0-litre 6-cyl turbo
Power: 374hp at 5,500-6,500rpm
Torque: 500Nm from 1,900-5,000rpm
Transmission: 8-speed auto
Fuel consumption: 8.5L/100km
Price: from Dh285,000
On sale: from January 2022
RESULT
Fifth ODI, at Headingley
England 351/9
Pakistan 297
England win by 54 runs (win series 4-0)
Another way to earn air miles
In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.
An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.
“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.
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Building boom turning to bust as Turkey's economy slows
Deep in a provincial region of northwestern Turkey, it looks like a mirage - hundreds of luxury houses built in neat rows, their pointed towers somewhere between French chateau and Disney castle.
Meant to provide luxurious accommodations for foreign buyers, the houses are however standing empty in what is anything but a fairytale for their investors.
The ambitious development has been hit by regional turmoil as well as the slump in the Turkish construction industry - a key sector - as the country's economy heads towards what could be a hard landing in an intensifying downturn.
After a long period of solid growth, Turkey's economy contracted 1.1 per cent in the third quarter, and many economists expect it will enter into recession this year.
The country has been hit by high inflation and a currency crisis in August. The lira lost 28 per cent of its value against the dollar in 2018 and markets are still unconvinced by the readiness of the government under President Recep Tayyip Erdogan to tackle underlying economic issues.
The villas close to the town centre of Mudurnu in the Bolu region are intended to resemble European architecture and are part of the Sarot Group's Burj Al Babas project.
But the development of 732 villas and a shopping centre - which began in 2014 - is now in limbo as Sarot Group has sought bankruptcy protection.
It is one of hundreds of Turkish companies that have done so as they seek cover from creditors and to restructure their debts.