UFC 251: A collaboration in overcoming insurmountable obstacles


John McAuley
  • English
  • Arabic

Gilbert Burns’ misfortune proved Jorge Masvidal’s gain.

Perhaps the UFC’s too. Maybe even Abu Dhabi’s.

Burns withdrew at the weekend from UFC 251, this Sunday’s must-see opener to the cannot-miss Fight Island, which unwinds through four events and 14 dizzying days on an 11-kilometre, cordoned-off patch inside Yas Island.

Burns never made it to the capital's specifically created "safe zone", a hugely disappointing development for one of the UFC's emergent stars at a time the promotion pushed on through the coronavirus pandemic.

The Brazilian contracted Covid-19, the news confirmed not long before his flight from Las Vegas to the UAE. From an organisational perspective, it was evidence the Abu Dhabi side of the operation was right to insist upon rigorous safety protocols; still, it was heartbreaking for the welterweight division's No 1-ranked challenger. Burns' championship bout against Kamaru Usman, the title-holder and a teammate, constituted the greatest opportunity of his career to date.

But, much like it has done through the trunk of the pandemic, when live sport ground understandably to a halt, the UFC ploughs on. Masvidal was a swift and somewhat sensational stand-in, the headline-grabbing American a more than enthusiastic public rival to Usman for much of the year. Even Masvidal's high-prolife pay dispute with the UFC proved not too baulky a barrier to overcome.

  • A UFC Fight Island sign at Yas Island in Abu Dhabi. Courtesy DCT-Abu Dhabi
    A UFC Fight Island sign at Yas Island in Abu Dhabi. Courtesy DCT-Abu Dhabi
  • An octagon on the beach for UFC Fight Island. Courtesy DCT-Abu Dhabi
    An octagon on the beach for UFC Fight Island. Courtesy DCT-Abu Dhabi
  • UFC Fight Island branding can be seen outside Yas Links golf club. Courtesy DCT-Abu Dhabi
    UFC Fight Island branding can be seen outside Yas Links golf club. Courtesy DCT-Abu Dhabi
  • A UFC Fight Island sign on Yas Island. Courtesy DCT-Abu Dhabi
    A UFC Fight Island sign on Yas Island. Courtesy DCT-Abu Dhabi
  • The setup outside Flash Forum for UFC Fight Island. Courtesy DCT-Abu Dhabi
    The setup outside Flash Forum for UFC Fight Island. Courtesy DCT-Abu Dhabi
  • UFC Fight Island branding can be seen outside Yas Links golf club. Courtesy DCT-Abu Dhabi
    UFC Fight Island branding can be seen outside Yas Links golf club. Courtesy DCT-Abu Dhabi
  • An octagon on the beach for UFC Fight Island. Courtesy DCT-Abu Dhabi
    An octagon on the beach for UFC Fight Island. Courtesy DCT-Abu Dhabi
  • A UFC Fight Island board on Yas Island with Ferrari World in the background. Courtesy DCT-Abu Dhabi
    A UFC Fight Island board on Yas Island with Ferrari World in the background. Courtesy DCT-Abu Dhabi
  • A UFC sign lights up outside the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
    A UFC sign lights up outside the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
  • A sign for UFC Fight Island placed outside W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
    A sign for UFC Fight Island placed outside W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
  • A social distancing sign inside the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
    A social distancing sign inside the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
  • A social distancing sign is placed on a table inside W Hotel. Courtesy DCT-Abu Dhabi
    A social distancing sign is placed on a table inside W Hotel. Courtesy DCT-Abu Dhabi
  • A view outside the W Hotel on Yas Island where UFC fighters will stay. Courtesy DCT-Abu Dhabi
    A view outside the W Hotel on Yas Island where UFC fighters will stay. Courtesy DCT-Abu Dhabi
  • An In Abu Dhabi sign has been placed on Yas Beach. Courtesy DCT-Abu Dhabi
    An In Abu Dhabi sign has been placed on Yas Beach. Courtesy DCT-Abu Dhabi
  • A UFC sign has been placed outside the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
    A UFC sign has been placed outside the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
  • A view outside the W Hotel and Yas Marina Circuit on Yas Island. Courtesy DCT-Abu Dhabi
    A view outside the W Hotel and Yas Marina Circuit on Yas Island. Courtesy DCT-Abu Dhabi
  • Outside seating area at the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
    Outside seating area at the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
  • Outside seating area at the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi
    Outside seating area at the W Hotel on Yas Island. Courtesy DCT-Abu Dhabi

With his confirmation on Monday came further endorsement of the flourishing relationship between the world’s lead mixed martial arts promotion and Abu Dhabi. A five-year agreement was penned in April last year, long before the coronavirus began to take hold, but for Dana White to move so decisively to book Masvidal conveys his regard for the emirate.

Of course, the UAE capital has gone to great expense, both financially and in resources, to first land Fight Island and then to stage it. However, this month's fight festival provides dual appeal: it strengthens Abu Dhabi's burgeoning reputation as a hub for elite MMA, while also showcasing its emergence from the coronavirus crisis. If an enterprise this substantial can be carried off, then other global events - not solely sporting - can look towards its shores as a host destination, as well.

Focusing purely on the sporting aspect, Usman versus Masvidal is a sizeable cherry on an already impressive combat cake. Yes, Burns’ predicament is regrettable and the priority remains for him and his team who too tested positive to emerge unscathed on the other side. There is hope that, when he does, Burns will soon be given another shot at the big time.

Masvidal, though, is box office. He brings a certain swagger, the man ignored for too lengthy a period, who possesses dynamite in his fists and a Tony Montana shtick that broadens his attraction beyond the octagon. As his moniker suggests, Masvidal is bred for the game. And he plays it so well.

Usman, a champion of serious substance, now stands across from someone with whom he shares a genuine enmity; this is not Burns, a sparring partner and stable mate who promised to share a post-fight drink on Sunday, irrespective of the outcome.

How that plays into Usman’s psyche simply adds another delicious layer to UFC 251 and to Fight Island overall. It is a box-office bout that heads two other title clashes and a couple of rematches that whet the appetite.

In Alexander Volkanovski against Max Holloway, one of 2019's most memorable tussles gets another airing, the former looking to shield his featherweight belt from the man he claimed it from in December. Beforehand, Jose Aldo, a veritable UFC great, meets Petr Yan, the explosive, 6-and-0 Russian who hasn't hung around since his UFC debut two years ago. The pair battle for the vacant bantamweight crown.

Then there's the rematch between Rose Namajunas and Jessica Andrade, who clashed in May last year but were then kept apart by circumstances out of their control back in April. It is highly anticipated. It promises to live up to its billing.

Much, you’d expect, like UFC 251 in all; Fight Island, more generally. Masvidal’s 11th-hour reprieve was a masterstroke, magnifying the inaugural series' magnetism. If Khabib Nurmgomedov stood tall last September as the fighting face of UFC 242, an affirmation of this landmark new deal with Abu Dhabi, then its follow-up event, however unexpected, gleams with one of the marquee match-ups the sport has to offer.

There have been months of planning and extensive precautions taken, with an estimated 10,000 Covid-19 tests to this point administered among the 2,000-plus people inside the safe zone. The effort has been considered, considerable. The opening buzzer goes early on Sunday. From there, the four events and the 14 days of high-calibre competition are sure to be worth the endeavour.

UAE currency: the story behind the money in your pockets

GOLF’S RAHMBO

- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

UAE v Gibraltar

What: International friendly

When: 7pm kick off

Where: Rugby Park, Dubai Sports City

Admission: Free

Online: The match will be broadcast live on Dubai Exiles’ Facebook page

UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)