Welsh side the Ospreys, in white, are looking to expand their brand in the Middle East.
Welsh side the Ospreys, in white, are looking to expand their brand in the Middle East.
Welsh side the Ospreys, in white, are looking to expand their brand in the Middle East.
Welsh side the Ospreys, in white, are looking to expand their brand in the Middle East.

Ospreys are latest British rugby club to expand support in UAE


Paul Radley
  • English
  • Arabic

The Ospreys, the Wales-based Magners League franchise, have become the latest British club to look to the UAE to expand their supporter base, after playing an exhibition match at The Sevens in Dubai last night.

The Swansea regional side made their first attempt to lay down roots here via a charity game against an invitational side put together by Toa Dubai.

They have joined a growing trend of sponsorship-hungry UK clubs looking to the Middle East to grow their brand.

Earlier this season, London Wasps played Harlequins at the Emirates Palace hotel in Abu Dhabi in the Anglo-Welsh Cup, the first time a match in an official UK competition had been staged abroad.

Harlequins had already laid their footprint here, via their association with the Abu Dhabi Harlequins. Now the Ospreys are exploring the possibility of doing the same.

"We need to find ways of taking our brand elsewhere in the world," Andrew Hore, the chief operations officer of the Ospreys, said. "We really do feel we have a lot to offer people in Dubai, with regards the political contacts we have, and help generate business through rugby as well."

The Ospreys still have one match of their Magners League campaign to play. They travel to Italy to play Aironi next week, and will stay on in the country to continue to foster their relationship with their two Italian sister clubs.

"We have looked to have an approach where we have gone into Italy to promote our brand, show what we stand for and promote business links in Italy as well," Hore said. "We want to do the same in the UAE, and in particular Dubai.

"This has been a fact-finding trip for us … What we want to do is go away and digest it, and there will be some initiatives we want to pursue in the Dubai area."

The club made a stuttering start to their first outing on these shores, as their match against Toa was delayed for more than an hour. The game had not been officially sanctioned by the UAE Rugby Association (UAERA), meaning the club were not covered by their insurance to play against the mostly amateur players of Toa.

The Ospreys players, including Ryan Jones, the former Wales captain, and the British & Irish Lions duo Alun Wyn Jones and Tommy Bowe, kept the crowd entertained as best they could with a high-paced training match.

The planned match eventually kicked off an hour late, after a UAERA official was located and granted last-minute approval for the game to go ahead.

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Cost: 1.05 billion pounds (Dh 4.8 billion)

Number in service: 6

Complement 191 (space for up to 285)

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Range: Over 7,000 nautical miles

Length 152.4 m

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Pay varies significantly depending on the school, its rating and the curriculum. Here's a rough guide as of January 2021:

- top end schools tend to pay Dh16,000-17,000 a month - plus a monthly housing allowance of up to Dh6,000. These tend to be British curriculum schools rated 'outstanding' or 'very good', followed by American schools

- average salary across curriculums and skill levels is about Dh10,000, recruiters say

- it is becoming more common for schools to provide accommodation, sometimes in an apartment block with other teachers, rather than hand teachers a cash housing allowance

- some strong performing schools have cut back on salaries since the pandemic began, sometimes offering Dh16,000 including the housing allowance, which reflects the slump in rental costs, and sheer demand for jobs

- maths and science teachers are most in demand and some schools will pay up to Dh3,000 more than other teachers in recognition of their technical skills

- at the other end of the market, teachers in some Indian schools, where fees are lower and competition among applicants is intense, can be paid as low as Dh3,000 per month

- in Indian schools, it has also become common for teachers to share residential accommodation, living in a block with colleagues

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The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

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Founders: Michele Ferrario, Nino Ulsamer and Freddy Lim
Started: established in 2016 and launched in July 2017
Based: Singapore, with offices in the UAE, Malaysia, Hong Kong, Thailand
Sector: FinTech, wealth management
Initial investment: $500,000 in seed round 1 in 2016; $2.2m in seed round 2 in 2017; $5m in series A round in 2018; $12m in series B round in 2019; $16m in series C round in 2020 and $25m in series D round in 2021
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Investors: EightRoads Ventures, Square Peg Capital, Sequoia Capital India

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Manchester United 1 (Greenwood 77')

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UAE cricketers abroad

Sid Jhurani is not the first cricketer from the UAE to go to the UK to try his luck.

Rameez Shahzad Played alongside Ben Stokes and Liam Plunkett in Durham while he was studying there. He also played club cricket as an overseas professional, but his time in the UK stunted his UAE career. The batsman went a decade without playing for the national team.

Yodhin Punja The seam bowler was named in the UAE’s extended World Cup squad in 2015 despite being just 15 at the time. He made his senior UAE debut aged 16, and subsequently took up a scholarship at Claremont High School in the south of England.