Having started life in 2003 as a mid-season curiosity to boost ticket sales in the English County Championship, Twenty20 cricket soon spawned off-shoots all over the globe.
It quickly became apparent the format was one which inspired fans both new and old and a host of rival tournaments were launched to cash in on the brave new world.
A hastily convened Twenty20 World Cup took place in 2007 and if that failed to inspire in the way it perhaps should have, then its winners - a youthful Indian side led by their dashing captain Mahendra Singh Dhoni - were apt ones.
For it was India, jostled along by the irrepressible Lalit Modi, who had best grasped the true possibilities of the newest format of the game.
Modi's Indian Premier League (IPL) was large-than-life limited-overs cricket.
The attendant media frenzy was electric, a fact which only intensified when the drama's cast list - think Shivnarine Chanderpaul, Shane Warne, Adam Gilchrist, Shahid Afridi, Graeme Smith - was revealed.
Those expecting fireworks soon got them with New Zealand strokemaker Brendon McCullum carting his way to a frenzied 158 in the opening match and Mike Hussey reaching three figures in just 54 punishing balls.
But, in a development which would surely please some of the competition's critics, it did not turn into a wanton demolition of hapless bowlers.
In fact, with Sohail Tanvir helping himself to 22 wickets at a shade over 12 and Amit Mishra boasting a strike rate of a wicket every 10 deliveries, there were some notable achievements with the ball.
The intense competition and high stakes also contributed to the growing repertoire of run-saving devices in a bowler's armoury. A variety of slower balls and late, disguised bouncers were used to great effect as batsmen found themselves - happily for any watching purists - unable to heave every other ball into the stands.
But in many ways, the genuine value of a competition can be gauged by its winners.
Rajasthan Royals spent the least money on glitz and glamour and instead invested large reserves of faith in good old fashioned cricketing excellence by appointing Warne as their captain and coach.
The Aussie wizard duly delivered the title and struck a blow for the sport's core values.
That the other stars of the 59-match event included proven veterans of the world stage - the Australian fast bowler Glenn McGrath and the Sri Lanka all-rounder Sanath Jayasuriya appeared in the upper reaches of their respective averages - alongside unheralded tyros like Shaun Marsh and Manpreet Gony is testament to the IPL.
More of the same next year - as well as the prospect of a globetrotting jaunt to England for a handful of games - and the competition will be well on the way to being one of the most thrilling items on the cricketing calendar.
With every other major Test playing nation represented in droves last time around and only the lonely figure of Hampshire journeyman Dimitri Mascarenhas flying the flag for England, the possibility of the captain Kevin Pietersen and top all-rounder Andrew Flintoff taking part this time only serves to whet the appetite even further.
There are, as always, administrative details to be thrashed out, but with England's senior stars likely to command huge pay cheques and the coaching hierarchy increasingly keen to improve their team's limited-overs acumen, it looks likely that the ECB's top men will be available for at least two weeks.
Away from the IPL, highlights for next year include India touring New Zealand and the West Indies, England hosting Australia and the second ICC World Twenty20.
sports@thenational.ae
Company profile
Company name: Fasset
Started: 2019
Founders: Mohammad Raafi Hossain, Daniel Ahmed
Based: Dubai
Sector: FinTech
Initial investment: $2.45 million
Current number of staff: 86
Investment stage: Pre-series B
Investors: Investcorp, Liberty City Ventures, Fatima Gobi Ventures, Primal Capital, Wealthwell Ventures, FHS Capital, VN2 Capital, local family offices
Company Profile
Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000
Sarfira
Director: Sudha Kongara Prasad
Starring: Akshay Kumar, Radhika Madan, Paresh Rawal
Rating: 2/5
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
COMPANY PROFILE
Company name: Klipit
Started: 2022
Founders: Venkat Reddy, Mohammed Al Bulooki, Bilal Merchant, Asif Ahmed, Ovais Merchant
Based: Dubai, UAE
Industry: Digital receipts, finance, blockchain
Funding: $4 million
Investors: Privately/self-funded
The specs
Engine: 3.8-litre twin-turbo flat-six
Power: 650hp at 6,750rpm
Torque: 800Nm from 2,500-4,000rpm
Transmission: 8-speed dual-clutch auto
Fuel consumption: 11.12L/100km
Price: From Dh796,600
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World Cup final
Who: France v Croatia
When: Sunday, July 15, 7pm (UAE)
TV: Game will be shown live on BeIN Sports for viewers in the Mena region
UAE v Gibraltar
What: International friendly
When: 7pm kick off
Where: Rugby Park, Dubai Sports City
Admission: Free
Online: The match will be broadcast live on Dubai Exiles’ Facebook page
UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)
Islamic Architecture: A World History
Author: Eric Broug
Publisher: Thames & Hudson
Pages: 336
Available: September
Our family matters legal consultant
Name: Hassan Mohsen Elhais
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As it stands in Pool A
1. Japan - Played 3, Won 3, Points 14
2. Ireland - Played 3, Won 2, Lost 1, Points 11
3. Scotland - Played 2, Won 1, Lost 1, Points 5
Remaining fixtures
Scotland v Russia – Wednesday, 11.15am
Ireland v Samoa – Saturday, 2.45pm
Japan v Scotland – Sunday, 2.45pm
COMPANY PROFILE
Company: Eco Way
Started: December 2023
Founder: Ivan Kroshnyi
Based: Dubai, UAE
Industry: Electric vehicles
Investors: Bootstrapped with undisclosed funding. Looking to raise funds from outside
ESSENTIALS
The flights
Fly Etihad or Emirates from the UAE to Moscow from 2,763 return per person return including taxes.
Where to stay
Trips on the Golden Eagle Trans-Siberian cost from US$16,995 (Dh62,414) per person, based on two sharing.
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Company Profile
Founders: Tamara Hachem and Yazid Erman
Based: Dubai
Launched: September 2019
Sector: health technology
Stage: seed
Investors: Oman Technology Fund, angel investor and grants from Sharjah's Sheraa and Ma'an Abu Dhabi
FA Cup quarter-final draw
The matches will be played across the weekend of 21 and 22 March
Sheffield United v Arsenal
Newcastle v Manchester City
Norwich v Derby/Manchester United
Leicester City v Chelsea
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SPECS
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now