Illustration by Mathew Kurian / The National
Illustration by Mathew Kurian / The National

World Cup Cult Heroes: Bruno Metsu



In the run-up to the 2014 World Cup in Brazil, The National’s Gary Meenaghan looks back at the figures of World Cups past who, while not necessarily the greatest the game has ever seen, were among football’s most interesting characters.

BRUNO METSU

The globe-trotting Frenchman with the tousled brown locks cemented his place in footballing folklore when he led Senegal to their first World Cup finals and then defeated the reigning champions en route to the last eight. He died in October 2013 after battling cancer.

Early Years

Metsu played professionally for 14 years as a midfielder but never lifted a trophy and was never capped for his country. However, in 1987 he helped Beauvais win promotion to France’s second tier, prompting a transition to youth coach. Within 12 months he was in charge of the senior team.

African Expedition

After an unremarkable decade coaching in France, Metsu felt he was treading water and wanted an adventure. Africa was calling. He signed on as coach of Guinea. “At the time, I felt like I’d had too much of football, but African players reinvigorated me,” he said in 2011. Within a year, he moved to Senegal and unexpectedly found his perfect job.

Magic man

Metsu inherited a national squad with talent, but without cohesion. Inside two years, he had Senegal in the final of the African Cup of Nations for the first time. The achievement earned him the nickname “White Sorcerer”. In 2002, as World Cup debutants, his side beat France en route to the quarter-finals, prompting parties on the streets of Dakar and the Senegalese president announcing a national holiday.

They Said What?

“I still talk about it to my friends,” a Senegalese midfielder said of Metsu’s speech before the France match. “He managed to motivate us so much that we could not lose.”

Special Relationship

Such was Metsu’s affinity with Senegal, he married a local woman and converted to Islam, changing his name to Abdou Karim Metsu. His secret to success, he once said, was making his players believe in themselves. When a group were found arm-wrestling at 2am on the day of the match with France, Metsu’s response to media epitomised the player-coach relationship. “I am not a cop,” he said. “Football is about joy. I know what the players can do on the pitch.”

Local Legend

After the World Cup, he moved to the UAE and had more success: a first Asian Champions League win for Al Ain was followed by a first Gulf Cup success for the national team. When he died last year, former national team members called for permanent tributes. He was buried in Senegal.

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Company%20Profile
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Electoral College Victory

Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate. 

 

Popular Vote Tally

The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

'Nope'
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NYBL PROFILE

Company name: Nybl 

Date started: November 2018

Founder: Noor Alnahhas, Michael LeTan, Hafsa Yazdni, Sufyaan Abdul Haseeb, Waleed Rifaat, Mohammed Shono

Based: Dubai, UAE

Sector: Software Technology / Artificial Intelligence

Initial investment: $500,000

Funding round: Series B (raising $5m)

Partners/Incubators: Dubai Future Accelerators Cohort 4, Dubai Future Accelerators Cohort 6, AI Venture Labs Cohort 1, Microsoft Scale-up 

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Mountain%20Boy
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Wicked
Director: Jon M Chu
Stars: Cynthia Erivo, Ariana Grande, Jonathan Bailey
Rating: 4/5
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