Rio Ferdinand during a Saudi Pro League match between Al Ittihad and Al Hilal at the King Abdullah Sports City in Jeddah. Getty Images
Rio Ferdinand during a Saudi Pro League match between Al Ittihad and Al Hilal at the King Abdullah Sports City in Jeddah. Getty Images
Rio Ferdinand during a Saudi Pro League match between Al Ittihad and Al Hilal at the King Abdullah Sports City in Jeddah. Getty Images
Rio Ferdinand during a Saudi Pro League match between Al Ittihad and Al Hilal at the King Abdullah Sports City in Jeddah. Getty Images

Rio Ferdinand says football audience evolving at a rapid rate


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Former Manchester United star and media pundit Rio Ferdinand said the world of football is undergoing a big churn and evolving with demands of the new generation of fans is crucial.

Ferdinand has become a prominent figure in the world of sports business. Apart from a successful YouTube channel with nearly 1.5 million subscribers, Ferdinand runs football and commercial agencies.

Ferdinand, who also bought a stake in one of the Middle East’s first Arabic-language digital football apps last year, said the consumption habits of fans has changed dramatically.

The former England captain believes new technology and social media platforms allow interactions directly with fans, which changes the dynamics for sports content producers and consumers.

“I am from a football background, that encapsulates sports as well. We want to speak to that, and new media is the way to do that, talking to people directly,” Ferdinand told Bloomberg TV.

“I have been used to linear TV. I just wanted to step out and have that freedom and that capability to kind of move and expand and talk in a new way that I think is being consumed very differently to the way when I first started ten years ago,” he added.

Ferdinand stepped down earlier this year from his role as a commentator at broadcaster TNT Sports after a decade at the company. He has set up base in Dubai with his family, diving straight into the burgeoning sports landscape in the Middle East.

It's the confidence in the sports world of this region that saw Ferdinand invest in Saudi Arabia-based sports platform Koora Break. It was one of the first deals by foreign investors in Saudi sports industry, which up until that time had made waves for record levels of investments in the Saudi Pro League and big events in various disciplines like golf, combat sports and motorsports.

“Everyone was saying, well what are you doing? It’s just a fast growing place. We’ve seen with all of the investment that’s going, in terms of media, football, sport in general,” Ferdinand said. “It’s crazy the growth there.”

Ferdinand has moved to Dubai, after contemplating a move for some time. Speaking to The National earlier, Ferdinand said he was impressed by the quality of life the UAE provided, and the freedom the move would offer – away from the grind of football fixtures.

“You don't get many opportunities in life to do something a bit different either because of the industry I'm in. You've got to be here, you've got to do this, you're led by the schedule. This is freedom that I've never had since I was 16 years old and it’ll be interesting to see how I deal with that, which I'm looking forward to,” he had said.

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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PREMIER LEAGUE RESULTS

Bournemouth 1 Manchester City 2
Watford 0 Brighton and Hove Albion 0
Newcastle United 3 West Ham United 0
Huddersfield Town 0 Southampton 0
Crystal Palace 0 Swansea City 2
Manchester United 2 Leicester City 0
West Bromwich Albion 1 Stoke City 1
Chelsea 2 Everton 0
Tottenham Hotspur 1 Burnley 1
Liverpool 4 Arsenal 0

Bahrain%20GP
%3Cp%3EFriday%20qualifying%3A%207pm%20(8pm%20UAE)%3C%2Fp%3E%0A%3Cp%3ESaturday%20race%3A%207pm%20(UAE)%3C%2Fp%3E%0A%3Cp%3ETV%3A%20BeIN%20Sports%3C%2Fp%3E%0A
%20Ramez%20Gab%20Min%20El%20Akher
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UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Pearls on a Branch: Oral Tales
​​​​​​​Najlaa Khoury, Archipelago Books

The specs: 2019 Mercedes-Benz GLE

Price, base / as tested Dh274,000 (estimate)

Engine 3.0-litre inline six-cylinder

Gearbox  Nine-speed automatic

Power 245hp @ 4,200rpm

Torque 500Nm @ 1,600rpm

Fuel economy, combined 6.4L / 100km

Updated: November 14, 2025, 11:51 AM