LONDON // Didier Drogba made an immediate impact on his return to the Chelsea starting line-up as he scored his first league goal of the season after just three minutes to boost his side's title hopes.
The Ivory Coast forward, left on the bench for the last six matches despite recovering from a knee injury, finally persuaded manager Luiz Felipe Scolari to accommodate an extra striker and he wasted no time in making his point.
Drogba, playing alongside top scorer Nicolas Anelka for the first time this season, headed home a Joe Cole cross early on to set the tone for a crucial victory at Stamford Bridge against basement side West Brom.
Frank Lampard made it two on the stroke of half-time, lifting the ball past the goalkeeper Scott Carson after Joe Cole's pass and Ashley Cole's run caused havoc in the West Brom defence, and the performance, although uninspiring at times, could prove a major one in Chelsea's season as they won for the first time in four games.
Drogba could so easily have added to Chelsea's tally, not least when he was denied by Carson in the 65th minute, and his all-round performance before being substituted suggested he is now back.
The striker, who has scotched rumours that he may move to Inter Milan in the transfer window, could now prove very valuable to Chelsea if he can forge a partnership with Anelka.
The fact that Scolari waited so long to find a way to include him alongside the Frenchman is astonishing. But having finally seen the light and adjusted his tactics you suspect Chelsea's title challenge is now well and truly back on track.
sports@thenational.ae
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
The specs
Engine: 5.0-litre V8
Power: 480hp at 7,250rpm
Torque: 566Nm at 4,600rpm
Transmission: 10-speed auto
Fuel consumption: L/100km
Price: Dh306,495
On sale: now
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Dirham Stretcher tips for having a baby in the UAE
Selma Abdelhamid, the group's moderator, offers her guide to guide the cost of having a young family:
• Buy second hand stuff
They grow so fast. Don't get a second hand car seat though, unless you 100 per cent know it's not expired and hasn't been in an accident.
• Get a health card and vaccinate your child for free at government health centres
Ms Ma says she discovered this after spending thousands on vaccinations at private clinics.
• Join mum and baby coffee mornings provided by clinics, babysitting companies or nurseries.
Before joining baby classes ask for a free trial session. This way you will know if it's for you or not. You'll be surprised how great some classes are and how bad others are.
• Once baby is ready for solids, cook at home
Take the food with you in reusable pouches or jars. You'll save a fortune and you'll know exactly what you're feeding your child.
Red Joan
Director: Trevor Nunn
Starring: Judi Dench, Sophie Cookson, Tereza Srbova
Rating: 3/5 stars
Avatar: Fire and Ash
Director: James Cameron
Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana
Rating: 4.5/5