The UAE will be the hub for operations for the Carrefour as its owner Maf looks to expand it into new territories. Silvia Razgova / The National
The UAE will be the hub for operations for the Carrefour as its owner Maf looks to expand it into new territories. Silvia Razgova / The National
The UAE will be the hub for operations for the Carrefour as its owner Maf looks to expand it into new territories. Silvia Razgova / The National
The UAE will be the hub for operations for the Carrefour as its owner Maf looks to expand it into new territories. Silvia Razgova / The National

How to stretch the dirham


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This paper has argued that foreign direct investment (FDI) is a prudent measure needed to kick-start our manufacturing sector and forward other economic initiatives. While the UAE is known for investing in other countries and not traditionally associated with incoming capital expenditure, FDI brings with it much more than cash. It brings expertise and the spark required to build infrastructure needed to sustain large-scale projects.

This is most recently evident in Unilever’s decision to open a Dh1 billion consumer goods factory in Dubai. The announcement that Majid Al Futtaim will create a new distribution centre for the Carrefour hypermarket chain in Dubai is another demonstration of this principle in action. Given the UAE’s geographic position, Carrefour aims to base itself here as it expands into Africa, the Middle East and Central Asia.

As such, the Dubai distribution centre will necessitate the creation of projects to sustain its operation. When new distribution centres or consumer goods factories are opened, they require several other enterprises in other sectors, such as transport, to sustain them.

This aspect of the project is critical to the creation of a viable manufacturing industry, which is a cornerstone of plans to transform the economy away from hydrocarbon profits. The creation of this infrastructure ensures that that the dirham is stretched to its maximum potential inside the economy.

There is also the issue of technological expertise. As The National has reported, the new distribution centre will use advanced energy-saving measures that are forecast to reduce energy output by 50 per cent. The skills and expertise required to engineer more efficient distribution facilities will be translated into new projects and ultimately boost the sector as a whole. These developments are all critical for the diversification of the economy and the enduring strength of our currency.

Fixtures
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It's up to you to go green

Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.

“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”

When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.

He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.

“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.

One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.  

The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.

Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.

But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”