Make it in The Emirates 2025 at ADNEC, Day 3 General view of the show. Antonie Robertson/The National
Make it in The Emirates 2025 at ADNEC, Day 3 General view of the show. Antonie Robertson/The National
Make it in The Emirates 2025 at ADNEC, Day 3 General view of the show. Antonie Robertson/The National
Make it in The Emirates 2025 at ADNEC, Day 3 General view of the show. Antonie Robertson/The National


The UAE's start-up plan is part of a policy toolkit for the 21st century


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September 23, 2025

Economic productivity in the early 21st looks very different to what came before. It is knowledge-driven and diversified by globalisation. To attain productivity growth, countries these days need a sophisticated policy toolkit that diversifies their economies, harnesses talent and manages development.

This week’s announcement that the UAE plans to become the “start-up capital of the world” is an example of the adaptability and ambition required for success in this era. Among the initiative’s targets are plans to boost the number of companies operating in the Arab world's second-largest economy by nearly 67 per cent – to 2 million – by 2031, with a focus on developing the small-and-medium enterprises as critical engine drivers for the economy.

As well as developing the Emirates’ established reputation as an attractive destination for global talent, the campaign also intends to attract and train 10,000 Emiratis to set up their own businesses in sectors of strategic importance. Given that SMEs form the backbone of a dynamic economy, contributing more than 63 per cent of non-oil gross domestic product in the UAE, creating and supporting more of them is a complimentary strategy to the other policy choices that have underpinned the UAE’s success: a progressive visa regime, natural resource wealth that’s used to drive a diversifying economy, a high standard of living and the embrace of cutting-edge technology.

Sheikh Mohammed bin Rashid, UAE Vice President and Ruler of Dubai alongside Sheikh Mansour bin Zayed, Vice President, Deputy Prime Minister and Chairman of the Presidential Court at the launch a national campaign aimed at making the UAE a global hub of entrepreneurship. Wam
Sheikh Mohammed bin Rashid, UAE Vice President and Ruler of Dubai alongside Sheikh Mansour bin Zayed, Vice President, Deputy Prime Minister and Chairman of the Presidential Court at the launch a national campaign aimed at making the UAE a global hub of entrepreneurship. Wam

That this national campaign was publicly launched by Sheikh Mohammed bin Rashid, UAE Vice President and Ruler of Dubai alongside Sheikh Mansour bin Zayed, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, and a number of Cabinet members reveals it to be a significant statement of intent and a signal to investors that it is serious about a productive economy.

This latest campaign sits alongside a collection of UAE initiatives that, when taken together, symbolise a national drive. The StartupEmirates.ae Digital Platform will provide free mentorship programmes and connect young people with start-ups, aiming to create 30,000 new jobs by 2030. Operation 300bn, a 10-year strategy launched four years ago, aims to position the country as an industrial centre by 2031 and boost the sector’s GDP contribution to Dh300 billion from Dh133 billion in 2021. Make it in the Emirates is another established government initiative that encourages more manufacturing in the UAE.

This latest campaign sits alongside a collection of UAE initiatives that, when taken together, symbolise a national drive

This is all taking place in a country that is working diligently to harness the advantages of globalalised capital – and mitigate the risks. On one hand free zones and business incubators offer flexibility to local and foreign companies that sense opportunity in the UAE. Evolving business regulation, unemployment insurance and medical care for staff, and strong oversight regarding financial flows are other important elements in this national policy toolkit.

As technological innovation continues to revolutionise existing economic models, it is up to each country to do what it thinks best for their economies and societies. For some, that means a return to protectionism or pushing for the onshoring of previously outsourced manufacturing. For the UAE, it is about adopting a balanced approach – building more businesses at home while nurturing international partnerships but all the while encouraging the next generation to realise their ambitions.

MATCH INFO

Manchester United 1 (Rashford 36')

Liverpool 1 (Lallana 84')

Man of the match: Marcus Rashford (Manchester United)

Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

Scoreline:

Cardiff City 0

Liverpool 2

Wijnaldum 57', Milner 81' (pen)

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Indika
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Dust and sand storms compared

Sand storm

  • Particle size: Larger, heavier sand grains
  • Visibility: Often dramatic with thick "walls" of sand
  • Duration: Short-lived, typically localised
  • Travel distance: Limited 
  • Source: Open desert areas with strong winds

Dust storm

  • Particle size: Much finer, lightweight particles
  • Visibility: Hazy skies but less intense
  • Duration: Can linger for days
  • Travel distance: Long-range, up to thousands of kilometres
  • Source: Can be carried from distant regions
Updated: September 23, 2025, 7:34 AM