With every year that passes, World Water Day and the UN’s annual World Water Development Report serve as a stark reminder that global water scarcity is fast outpacing our progress to address it. The World Economic Forum predicts that by 2030, global freshwater demand is expected to outstrip supply by 40 per cent.
Despite living on a “blue” planet, less than 1 per cent of Earth’s water is potable freshwater. The ripple effect of this water scarcity can significantly impact our health, well-being and social mobility.
In the UAE – a nation with limited freshwater sources – we are acutely aware of the challenges posed by meeting the potable water demand of our growing population. While the country has developed a major water desalination infrastructure and is one of the global leaders in this field, we know that the process, while effective, is also energy intensive.
Last month, President Sheikh Mohamed launched the Mohamed bin Zayed Water Initiative to enhance awareness of water scarcity and increase the pace of technological innovation. The new initiative builds on the recent discussion paper Ripple Effect Water Scarcity – The Hidden Threat to Global Security and Prosperity, which was published by the UAE government in September and identifies potential solutions to the ongoing crisis.
Utility companies play a pivotal role in contributing to the UAE’s targets set out in its Water Security Strategy 2036, which feeds into meeting the nation’s ambitious goal of reaching Net Zero by 2050.
Investing in reverse osmosis (RO) based water production, as EtihadWE has done, is one way to step up in achieving these objectives. The process uses significantly less energy than traditional thermal desalination. We recently inaugurated our NAQA’A plant in Umm Al Quwain– one of the largest RO seawater desalination plants in the world, and today EtihadWE is the only UAE utility with fully RO-based water production.
We also have an ambitious plan to reduce Non-Revenue Water (NRW) – water lost before it reaches the customer. Through a combination of rehabilitation programs in our networks, the implementation of smart metering, and advanced technology-based solutions to detect and correct leaks, we aim to reduce unnecessary water losses.
Despite living on a 'blue' planet, less than 1 per cent of Earth’s water is potable freshwater
In our new water network control centre, operations at six locations will also become centralised, allowing for better monitoring and control, increased electrical efficiency in pumping and enhanced leak detection capability.
The Water Security Strategy 2036 aims to ensure a secure supply of water in various circumstances, including in normal conditions, an emergency and an extreme emergency. This is to ensure that the UAE is always fully prepared to meet the water security needs of the country in a sustainable way with minimal economic disruption.
EtihadWE has than 600 million imperial gallons per day (MIGD) of water storage capacity in its water distribution centres. Chief among them is the recently inaugurated Khuraijah water distribution centre in Ras Al Khaimah, which provides water security for both normal demand as well as in emergencies.
But to ensure our approach is future-proof, we must bring everyone on the journey. This was the overwhelming message from Cop28 last year: collaboration is key to overcoming the climate crisis. At an industry level, this means a decisive, joined-up approach that engages customers, stakeholders, partners and employees.
Due to their scale, our extension and production projects demand a highly co-ordinated approach when it comes to building and operating storage and transmission infrastructure. Our strategic partners in the UAE are vital to helping us enhance the efficiency and sustainability of our networks.
Whilst investing heavily in innovation and pursuing high-level partnerships, we must not forget that social change essential to helping us reduce consumption.
We need to give consumers the tools to better manage and understand their usage so they have the power to reduce it. Our water conservation programmes have proved effective in reducing consumption through the installation of water-saving devices in schools, mosques and key government facilities.
The outcomes of Cop28 serve as evidence that great progress can be made when people have a shared vision. The power of collaboration is evident in the progress we have made to date but there is more work to be done. By transforming our own systems and processes we will inspire others to do the same.
This World Water Day let us work together across communities, sectors, regions and countries to share best practice and knowledge, make joint pledges, partner on projects and do the best we can for our planet and its people.
COMPANY PROFILE
● Company: Bidzi
● Started: 2024
● Founders: Akshay Dosaj and Asif Rashid
● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
The Brutalist
Director: Brady Corbet
Stars: Adrien Brody, Felicity Jones, Guy Pearce, Joe Alwyn
Rating: 3.5/5
What is a black hole?
1. Black holes are objects whose gravity is so strong not even light can escape their pull
2. They can be created when massive stars collapse under their own weight
3. Large black holes can also be formed when smaller ones collide and merge
4. The biggest black holes lurk at the centre of many galaxies, including our own
5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
Another way to earn air miles
In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.
An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.
“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.
White hydrogen: Naturally occurring hydrogen
Chromite: Hard, metallic mineral containing iron oxide and chromium oxide
Ultramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica content
Ophiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on land
Olivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour
Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
MATCH INFO
South Africa 66 (Tries: De Allende, Nkosi, Reinach (3), Gelant, Steyn, Brits, Willemse; Cons: Jantjies 8)
Canada 7 (Tries: Heaton; Cons: Nelson)
RESULT
Leeds United 1 Manchester City 1
Leeds: Rodrigo (59')
Man City: Sterling (17')
Man of the Match: Rodrigo Moreno (Leeds)
The National selections
Al Ain
5pm: Bolereau
5.30pm: Rich And Famous
6pm: Duc De Faust
6.30pm: Al Thoura
7pm: AF Arrab
7.30pm: Al Jazi
8pm: Futoon
Jebel Ali
1.45pm: AF Kal Noor
2.15pm: Galaxy Road
2.45pm: Dark Thunder
3.15pm: Inverleigh
3.45pm: Bawaasil
4.15pm: Initial
4.45pm: Tafaakhor
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Profile
Company: Justmop.com
Date started: December 2015
Founders: Kerem Kuyucu and Cagatay Ozcan
Sector: Technology and home services
Based: Jumeirah Lake Towers, Dubai
Size: 55 employees and 100,000 cleaning requests a month
Funding: The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups.
The specs
Engine: 2-litre or 3-litre 4Motion all-wheel-drive Power: 250Nm (2-litre); 340 (3-litre) Torque: 450Nm Transmission: 8-speed automatic Starting price: From Dh212,000 On sale: Now
THE 12 BREAKAWAY CLUBS
England
Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham Hotspur
Italy
AC Milan, Inter Milan, Juventus
Spain
Atletico Madrid, Barcelona, Real Madrid
PROFILE OF SWVL
Started: April 2017
Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh
Based: Cairo, Egypt
Sector: transport
Size: 450 employees
Investment: approximately $80 million
Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani
TECH%20SPECS%3A%20APPLE%20IPHONE%2014%20PLUS
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UAE currency: the story behind the money in your pockets
Sholto Byrnes on Myanmar politics
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Ukraine
Capital: Kiev
Population: 44.13 million
Armed conflict in Donbass
Russia-backed fighters control territory