The 1 Billion Followers Summit, the world’s first and largest event dedicated to shaping the content creation economy, got under way in Dubai on Saturday. All photos: Antonie Robertson / The National
American commentator Tucker Carlson was at the summit
Journalists Taylor Lorenz and Jane Ferguson discuss managing misinformation and disinformation
The three-day event is taking place at Dubai's Emirates Towers, the Dubai International Financial Centre and the Museum of the Future
This year's summit is the third edition
More than 15,000 content creators and 420 speakers are expected
Top influencers and industry experts will also be in attendance
This year's summit aims to advance the content economy
The event will feature more than 420 keynote speakers, including more than 125 chief executives and global experts
The summit features more than 340 sessions
Sessions will include keynote addresses, roundtables, interactive discussions and training workshops
Discussions will focus on trends in digital media, best practices, and advancements in business, economy, investment, and content creation
The world’s leading social media platforms, including Snapchat, X, YouTube, TikTok, LinkedIn, and Meta will discuss the future of the industry
Platform representatives, influencers, and content creators will also exchange ideas
The summit will also announce the winner of the One Billion Award, a $1 million prize deemed the world’s largest and most valuable for content creators
The award aims to celebrate creators whose content inspires positive change, fosters unity, and shapes future generations
Ahmed Aboushabab, deputy head of creative at IMI and Sky News Arabia, addresses the crowds
The event is organised by the UAE Government Media Office under the theme 'Content For Good'