Hailing from an Egyptian family with four generations of architects, Sarah El Battouty has earned a place among the Arab world’s most populous nation’s climate change pioneers.
Ms El Battouty made her foray into the world of green architecture back in 2001 after earning a bachelor’s degree in architecture from the University of Cambridge. Along with her flagship enterprise, ECOnsult, they made their way to the top of Egypt’s sustainability sector, competing with some of Mena’s biggest multinational real estate players.
Following a long list of meteoric successes, including being the first Middle Eastern company to be nominated for the esteemed Earth Shot Award, Ms El Battouty was last year appointed a global ambassador with the UNFCCC, the UN arm that manages climate change and administers the annual Conference of Parties. The 27th Cop is taking place in Sharm El Sheikh in November.
She was also commissioned by the Egyptian government to design the country's pavilion at Cop27.
Though the logical step after earning her degree was to join her family’s established architecture firm, Ms El Battouty decided to make a risky venture into green architecture and strike out on her own.
She went on to earn degrees in sustainable development and project management from London’s renowned School of African and Oriental Studies, and rural project management from the Centre of Environment Development and Economic Policy.
Ms El Battouty told The National that Egypt’s business world when she established ECOnsult in 2013 was significantly different from today. She said older prejudices, particularly against women, were against her from the start.
However, this changed after her company proved itself as a serious contender despite its relatively small operation.
“When we started, no bank, institution, university, lender or venture capitalist would even consider supporting a green building company like ours. Let alone one owned by a woman, with over half of its staff being women who are receiving equal pay to their male counterparts,” Ms El Battouty said.
Amid a business climate with no access to seed funds or the other support mechanisms present in today’s start-up-dominated sector, Ms El Battouty sold her own car to start ECOnsult.
“With the money I registered the company’s name, designed the logo, bought two laptops and hired three architects. That was ECOnsult,” she said.
Despite remaining a small company because of an admitted neglect of branding and PR, ECOnsult’s track record comprises a long list of small, medium and large scale projects carried out both in Egypt and abroad.
“We don’t come from a business culture with seed start-up funds and seed rounds," Ms El Battouty said. "We didn’t bother with trying to enter the right scene or making our company cool or trendy. We also didn’t really know the value of branding and speaking events and all that.
"We really were singularly focused on our mission, which has always been to deliver affordable green solutions on buildings."
Some of the company’s most renowned design projects abroad include a cafe in Palma, Italy, made entirely out of refrigerator casings to service a nearby church, and a massive complex of vertical gardens in Singapore. This was commissioned by a local developer to tackle the country’s worsening pollution problem. The company was also commissioned to make a climate-controlled nursery in China.
In Egypt, ECOnsult’s roster includes the country’s first globally certified bank branch, one belonging to Banque Misr, which opened last year. More recently, the company designed a branch in the Egyptian city of Aswan for the country's national postal service.
However, the company’s magnum opus, for which it was named a finalist at the 2020 Ashden Awards, is a residential village. This was made to house workers of a nearby farm owned by Royal Herbs, an Egyptian company that produces various kinds of herbal teas.
The 4,200-square-metre village, the first carbon-neutral project in Mena, was built for heat resilience because of its location in Egypt’s western oases. Here, temperatures can reach 50°C in the summer months.
The design reduced the temperature inside the residences by 10°C compared with the outside. This was achieved mainly through manipulating air-flow inside the structures and installing solar panels on the roof.
The model removed the need for energy-intensive air conditioning units, which in turn cut costs for the company significantly
Ms El Battouty said reducing costs for businesses was how ECOnsult rose to the top of the green design scene in Egypt. At a time when few businesses took green projects seriously, ECOnsult knew that it had to prioritise its clients profit interests while achieving its own goals.
“Early on, we’d approach a business or government entity with an offer to reduce their energy costs by 20 per cent, and we’d get that done,” Ms El Battouty said. “After being hesitant to work with us, they began to trust us more. So it got to the point where clients were approaching us and asking us to build larger and larger projects.”
She recalled more pushback from companies to introduce energy-saving mechanisms earlier in the 2010s. But, as the decade progressed and Egypt’s government began to slowly reduce subsidies on energy, they began to see the merit in transitioning to green energy.
Ms El Battouly is excited that Cop27 is this year being held in the global south, where some of the countries most affected by climate change are. She hopes to encourage more women to venture into green enterprises at the conference.
She will attend it in a number of capacities: as the chief executive of ECOnsult, as a policy advisor for the Egyptian ministries of planning and environment and as a UNFCCC global ambassador.
The next step for ECOnsult with Ms El Battouty at the helm is a coming collaboration with the government on one of its largest social welfare programmes. This aims to update lower-income housing, particularly in rural areas, to make it more environmentally friendly.
Quick pearls of wisdom
Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”
Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.”
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Tank warfare
Lt Gen Erik Petersen, deputy chief of programs, US Army, has argued it took a “three decade holiday” on modernising tanks.
“There clearly remains a significant armoured heavy ground manoeuvre threat in this world and maintaining a world class armoured force is absolutely vital,” the general said in London last week.
“We are developing next generation capabilities to compete with and deter adversaries to prevent opportunism or miscalculation, and, if necessary, defeat any foe decisively.”
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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PULITZER PRIZE 2020 WINNERS
JOURNALISM
Public Service
Anchorage Daily News in collaboration with ProPublica
Breaking News Reporting
Staff of The Courier-Journal, Louisville, Ky.
Investigative Reporting
Brian M. Rosenthal of The New York Times
Explanatory Reporting
Staff of The Washington Post
Local Reporting
Staff of The Baltimore Sun
National Reporting
T. Christian Miller, Megan Rose and Robert Faturechi of ProPublica
and
Dominic Gates, Steve Miletich, Mike Baker and Lewis Kamb of The Seattle Times
International Reporting
Staff of The New York Times
Feature Writing
Ben Taub of The New Yorker
Commentary
Nikole Hannah-Jones of The New York Times
Criticism
Christopher Knight of the Los Angeles Times
Editorial Writing
Jeffery Gerritt of the Palestine (Tx.) Herald-Press
Editorial Cartooning
Barry Blitt, contributor, The New Yorker
Breaking News Photography
Photography Staff of Reuters
Feature Photography
Channi Anand, Mukhtar Khan and Dar Yasin of the Associated Press
Audio Reporting
Staff of This American Life with Molly O’Toole of the Los Angeles Times and Emily Green, freelancer, Vice News for “The Out Crowd”
LETTERS AND DRAMA
Fiction
"The Nickel Boys" by Colson Whitehead (Doubleday)
Drama
"A Strange Loop" by Michael R. Jackson
History
"Sweet Taste of Liberty: A True Story of Slavery and Restitution in America" by W. Caleb McDaniel (Oxford University Press)
Biography
"Sontag: Her Life and Work" by Benjamin Moser (Ecco/HarperCollins)
Poetry
"The Tradition" by Jericho Brown (Copper Canyon Press)
General Nonfiction
"The Undying: Pain, Vulnerability, Mortality, Medicine, Art, Time, Dreams, Data, Exhaustion, Cancer, and Care" by Anne Boyer (Farrar, Straus and Giroux)
and
"The End of the Myth: From the Frontier to the Border Wall in the Mind of America" by Greg Grandin (Metropolitan Books)
Music
"The Central Park Five" by Anthony Davis, premiered by Long Beach Opera on June 15, 2019
Special Citation
Ida B. Wells