A lawyer in Egypt has filed a lawsuit against Netflix, accusing the video streaming platform of trying to "erase the Egyptian identity", after the casting of a biracial actor in an upcoming docudrama about the life of Queen Cleopatra VII.
It is the latest development amid fallout in Egypt over the casting of biracial British actor and screenwriter Adele James in African Queens: Queen Cleopatra.
The work produced by Jada Pinkett Smith has sparked debate online and across the country about representation in film.
Lawyer Mahmoud Al Semary filed the case with the public prosecutor earlier this week, demanding that the state block access to Netflix, the BBC reported.
He claimed that the series includes content that breaches Egypt's media laws and was attempting to promote thinking, "which includes slogans and writings aimed at distorting and erasing the Egyptian identity.”
Separately, leading Egyptologist and former minister of state for antiquities Zahi Hawass told Egypt's Al Masry Al Youm newspaper that James's depiction was "completely fake"
"Cleopatra was Greek, meaning that she was light-skinned, not black."
The reaction in Egypt is only a small part of a wider discussion regarding James's casting as one of Egypt's most famous rulers.
While Cleopatra was from a Greek-speaking dynasty linked to Alexander the Great's Macedonian general Ptolemy, and ruled between 51 and 30 BC, there is debate about her heritage as her mother is not known.
Netflix's companion site Tudum wrote that the show aims to help audiences "learn about the fearless, captivating lives of queens who were likely not part of their western academic curriculum."
It says the decision to cast a biracial actor in the leading role was "a nod to the centuries-long conversation about the ruler’s race."
"During the time of her reign, Egypt’s population was multicultural and multiracial. Cleopatra’s race was unlikely to be documented, and the identities of her mother and paternal grandparents weren’t known. Some speculate she was a native Egyptian woman while others say she was Greek," Tudum wrote.
The backlash, however, has extended far outside Egypt with many online calling it ahistorical.
However, James hit back at those criticising the move, saying they didn't need to watch it.
"If you don’t like the casting don’t watch the show. Or do and engage in (expert) opinion that is different to yours. Either way, I’M GASSED and will continue to be," she tweeted, adding that as well as hate she's had an overwhelming outpouring of support.
Pinkett-Smith also discussed the decision in an interview with Tudum to promote the show, saying it had been important for her to cast a woman of colour as Cleopatra.
"I really wanted to represent black women,” she said. “We don’t often get to see or hear stories about black queens, and that was really important for me."
It is far from the first time that the casting of an actor playing Cleopatra has caused controversy.
In 2020, many Egyptians expressed anger at the news that actor Gal Gadot had been cast in a Hollywood adaptation of the life of the queen, saying it was an act of cultural piracy for an Israeli to play the Egyptian role.
What vitamins do we know are beneficial for living in the UAE
Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.
Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.
Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.
Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
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Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
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Global state-owned investor ranking by size
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China
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UAE
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Japan
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Norway
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Canada
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Australia
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Saudi Arabia
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South Korea
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A rise in obesity figures and the need for more public spending is a familiar trend in the developing world as western lifestyles are adopted.
One in five deaths around the world is now caused by bad diet, with obesity the fastest growing global risk. A high body mass index is also the top cause of metabolic diseases relating to death and disability in Kuwait, Qatar and Oman – and second on the list in Bahrain.
In Britain, heart disease, lung cancer and Alzheimer’s remain among the leading causes of death, and people there are spending more time suffering from health problems.
The UK is expected to spend $421.4 billion on healthcare by 2040, up from $239.3 billion in 2014.
And development assistance for health is talking about the financial aid given to governments to support social, environmental development of developing countries.
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