Prince Harry has taken on a job at US coaching and mental health firm BetterUp. AP Photo
Prince Harry has taken on a job at US coaching and mental health firm BetterUp. AP Photo
Prince Harry has taken on a job at US coaching and mental health firm BetterUp. AP Photo
Prince Harry has taken on a job at US coaching and mental health firm BetterUp. AP Photo

Prince Harry to take up role at mental health company BetterUp


Farah Andrews
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For those asking what life looks like after stepping back from the royal family, Prince Harry has an answer – he is to become chief impact officer of coaching and mental health firm BetterUp Inc.

His new role is expected to focus on product strategy decisions and charitable contributions, as well as advocating publicly on topics related to mental health, according to the Wall Street Journal.

“I intend to help create impact in people’s lives,” Harry told the US newspaper. “Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life.”

This is not the first project the Duke of Sussex has undertaken with a focus on mental health – he has previously created an Apple TV+ series with Oprah Winfrey and was part of Heads Together, a mental health initiative spearheaded with the Duke and Duchess of Cambridge.

Harry, 36, and Meghan, 39, sent shockwaves through the monarchy in January 2020 when they announced their intention to step back from royal duties and embark on a new life across the Atlantic.

Last month, Buckingham Palace announced that Harry and Meghan had made a final split with the royal family, and would not be returning as working members and would lose their patronages.

Additional reporting by Reuters 

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

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