The promise of being able to “drink yourself beautiful” is a bold one and comes straight from the mouth of the fresh-faced, 26-year-old German entrepreneur Martin Speers, who was in Dubai this month to launch Ocoo.
"We really don't perceive this as a drink, but as a drinkable lifestyle," he adds. "And we're hoping to create a holistic world around this brand, that may include places or venues where you could go and drink Ocoo." Each 250ml bottle is 100 per cent recyclable, contains half a person's recommended daily allowance of vitamins (biotin, zinc, selenium, copper, iodine and vitamins B1, B2, B6, B12, C & E), packs under 50 calories and costs Dh49 a pop.
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