Victoria Beckham is adding to her fashion empire. In addition to apparel and accessories, Beckham has partnered with cosmetics conglomerate Estée Laude to create a new, limited-edition make-up line for winter.
Beckham has been driven by her own experience to create the products that are crucial to every woman’s vanity bag. “I am always mixing colours to get what I want,” the designer said.
"With this collection, I believe I have created many of the key pieces that you really need in your make-up kit. As a woman who likes to wear make-up, this is exactly what I want. Now I am excited to share it with women everywhere.”
The collection comprises four key elements: base, highlighter and eyes and lip products, which can be used in multiple combinations to suit a mood.
Morning Aura Illuminating Crème is infused with micro-pearls and acts as a brightening primer for the skin. As every beauty aficionado already knows, good make-up starts with good skin, which helps create the ideal base.
One of the highlighters in the line is the pre-existing Highlighter in Modern Mercury, of which Beckham is such a big fan that she requested that Estée Lauder release it for her line. It can be applied to the cheeks to contour and highlight the face.
Bronzer in Java Sun is a matte bronzer that gives an all-over sun-kissed look.
For the eyes, there are many choices, including Eye Ink in Black Myrrh for an intense, sooty black, or the revolutionary Eye Foils that give a vinyl shine even when dry. Flecks of metallic give a liquid metal finish to the upper lid.
Lips focus on rich nudes and browns with tones such as Brazilian Nude, and Beckham's signature nude matte pencil. For something more dramatic try Chilean Sunset, a matte orange-based red that Beckham herself wears.
As well as the individual products, Beckham has create looks based on her favourite cities.
One of these is called London, which she describes as “my heart and soul, always inspiring. London is just cool.” To capture the tough edge of the city, she has created a look the blends an "oil-slick" eye, of soft metallic shadow with a liquid finish, with a nude lip. She captures Paris with a dramatic cat's eye flick and lips in a deep wine colour.
"I want to make women feel empowered, to feel sexy and confident. This make-up collection does that. I love to make women feel like the best version of themselves," said Beckham.