The last thing anyone would expect to find in one of the most isolated outposts of humanity is a famous man. Meeting Mr Socks - or Dr Socks as he prefers to be called - at the edge of a palm grove in Egypt's smallest and most remote desert oasis was a lesson that the affliction of human fame can even extend to those places shrouded in virtual obscurity.
"Everybody knows me," says Gaafar Abdullah, the 39-year-old Bedouin who earned his catchy nickname by virtue of his longstanding business of knitting and selling camel wool clothing - socks, scarves, gloves, and hats. "My name is on the internet and in guidebooks. I am a very famous man." He is, as it turns out, a kind of local celebrity and claims that he is also known to many people worldwide who, by some whim or chance have happened upon a tiny swathe of green, deep in an ocean of isolation.
Located in a depression several hundred kilometers southwest of Cairo, and at the centre of Egypt's unforgiving Western Desert, is Farafra Oasis - one of the smallest, most isolated and least visited parts of inhabited Egypt.
Palm forests, sulfurous hot springs, Bedouin farmers and an enchanting air of calm, bordering on inertia, characterises this patchwork of cultivation. Farafra is one of a string of desert oases linked by road that fan in an arc westward from the Nile, part of what Egyptian officials began referring to in the 1950s as the New Valley.
Situated closer to Libya than to the Nile Valley, Farafra is considered by many Egyptians - most of whom have never been there - as the proverbial end-of-the-line. Even local desert aficionados express dismay at Farafra's bewilderingly small size and isolation, to the point where some of them speak of the oasis as a virtual non-entity.
But in spite of its puny size and position, Farafra has always played an important role in the history of the Western Desert. Its life-giving wells, located further west than all others, have made the oasis a necessary way station for caravans and travellers criss-crossing the waterless wastes of the Sahara.
The Greek historian Herodotus wrote that the Lost Army of the 6th-century Persian King Cambyses departed from near Farafra on its ill-fated march across the Great Sand Sea to distant Siwa Oasis, famously vanishing in a sand storm. The Persians were later followed by the Romans and Byzantines who both occupied distant outposts here. In 19th and 20th centuries, desert explorers - including an elite unit of the British Special Forces during the Second World War - used the oasis as a platform in which to launch expeditions and raids deep into the Sahara.
With its long history and periodic entanglements in the affairs of empires, Farafra has surprisingly little to show in terms of relics or material culture. Its main archaeological vestige is the centuries-old and highly dilapidated mud town of Qasr al Farafra, which remains today partially inhabited and surrounded by a sleepy and lacklustre village of small concrete tenements of the same name. Dust-blown and exuding an air of abandonment, Farafra's main town resides in another dimension, located somewhere between the outskirts of modernity and the metaphysical void. But therein resides part of its charm.
Flanking the old town to its immediate south and west is one of several large tracts of cultivated land in Farafra bursting with crops and towering date palms - the real heart and soul of the oasis. One can lose oneself for hours exploring these idyllic blooms of green that locals refer to in English as the gardens. The area teems with plants, insects, animals, and thermal springs, and is caressed by draughts of desert air. There is an almost total dearth of human activity here, save for the odd farmer or hot springs bather.
Farafra's calm and simplicity are profoundly soothing. And for residents of the oasis, despite the isolation and material deprivations that they must endure, it makes life virtually impossible for them anywhere else. "I can't be away for more than a few days," says Dr Socks, as he stops to wash his hands and face at a hot spring. "Even going to the other oases is a very big trip for me. I don't feel at ease in these places."
Stepping out of the palm groves and into the surrounding desert, one is reminded of the extent of Farafra's isolation. A short journey in any direction from the oasis will bring one into contact with some of the most pristine, dramatic and sometimes unusual desert landscapes on the planet. Farafra sits at the cusp of several unique and converging landscapes, including the White Desert, the Black Desert and the Great Sand Sea - one of the largest sand dune fields on Earth.
A short drive along the main road leading north from the oasis brings into view dramatic and unusual formations including giant white chalk inselbergs, and clusters of conical sand and rock formations called yardangs and hummocks.
Because of its sights and location, Farafra remains one of the preferred embarkation points for travellers looking to explore the far recesses of the Egyptian Sahara. The oasis itself, however, tends to be overlooked by visitors, who, with a little extra time and effort, might discover for themselves an hidden hot spring, a tranquil palm grove, or even a famous man.
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Another way to earn air miles
In addition to the Emirates and Etihad programmes, there is the Air Miles Middle East card, which offers members the ability to choose any airline, has no black-out dates and no restrictions on seat availability. Air Miles is linked up to HSBC credit cards and can also be earned through retail partners such as Spinneys, Sharaf DG and The Toy Store.
An Emirates Dubai-London round-trip ticket costs 180,000 miles on the Air Miles website. But customers earn these ‘miles’ at a much faster rate than airline miles. Adidas offers two air miles per Dh1 spent. Air Miles has partnerships with websites as well, so booking.com and agoda.com offer three miles per Dh1 spent.
“If you use your HSBC credit card when shopping at our partners, you are able to earn Air Miles twice which will mean you can get that flight reward faster and for less spend,” says Paul Lacey, the managing director for Europe, Middle East and India for Aimia, which owns and operates Air Miles Middle East.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”