Dubai is Open.
That's the message that's set to make it to Europe on Saturday when it will be plastered all over the Groupama Stadium in France.
Lyon, one of France's top football teams, will play their first match under their new Emirates sponsorship deal wearing strips that tell anyone watching that Dubai is open for travel.
The jerseys have been designed to create awareness that from July 7, business and leisure travellers can return to Dubai.
Lyon will wear the one-off strips when they take on Nice in a friendly match on Saturday. Designed in the Ligue 1 club's home colours, the red and white strips have the words "Dubai is open" emblazoned on the chest.
Similar messages will be seen on digital signboards at other Emirates football sponsorships in Europe, including at Real Madrid's Santiago Bernabeu Stadium in Spain, and Arsenal's The Emirates stadium in England.
Travellers welcome in Dubai
Dubai recently announced that is was opening for travel with visitors welcome into the city from July 7.
New air travel measures have been put in place by Emirates to help protect passengers from the coronavirus when they fly. These include compulsory face masks and reduced in-flight food and beverage services.
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The Dubai airline has been rebuilding its flight schedule to, through and from Dubai and is currently operating to 50 cities around the world.
All visitors planning a trip to Dubai must hold international health insurance policies covering illness from Covid-19. Travellers should also check current entry restrictions for any country they want to visit before booking flights.
While Dubai is reopening to tourists on July 7, the rest of the UAE remains closed to visitors until further notice.
