Peter, a South African guide in safari suit, meets us at the reception area - an unpromising makeshift car park close to the junction of the main road and the entrance to the reserve.
We leave our car and get into his 4x4 for the 10-minute trip to the resort. He explains the activities: falconry, horse riding (only for those who seriously know how to handle headstrong ponies), camel treks, archery and nature drives. Each guest is entitled to two excursions per day and they are seen as a significant part of the experience; the activities also ensure that you are up at 6am when the desert is at its most inspiring.
The lobby is large and attractive with high, wooden rafters, a library at the side with squishy sofas, newspapers and old Wilfred Thesiger pictures on the wall; among them that of a hawking party and Dubai Creek in 1950. And through the other end is a glimpse of what Al Maha is all about - red sand dunes reaching out to fill the whole horizon, interrupted only by a few trees and the occasional white of an oryx or the subtler tones of the Arabian gazelles.
The reserve stretches over 225 square kilometres and accounts for nearly five per cent of Dubai's total land area. Guests' only neighbours have four legs. The resort would not exist but for the foresight of Sheikh Rashid, the former ruler of Dubai, in the 1960s.
Concerned about the rapid disappearance of the region's wildlife, largely due to hunting, he arranged, for herds of the oryx and other species to be captured and removed to the safety of a small wildlife reserve in Arizona, USA, which has a similar climate to Dubai.
Some 35 years later, Sheikh Mohammed, then Crown Prince, organised for 90 offspring of the original Arabian Oryx to be flown over to the newly prepared sanctuary three months before the opening of Al Maha in 1997.
Other indigenous species from his own personal breeding and conservation programme were also reintroduced, and 6,200 indigenous trees, shrubs and grasses were planted and aided by underground irrigation. The animals are fed daily to prevent the overgrazing which had originally wiped out much of the natural habitat.
More reintroductions and natural breeding have swollen the population to the point that herds of oryx and gazelles are always in sight, and the vegetation, having matured, is now self-seeding.
The average stay is two days, although some clients, mostly Emirati, return every year for two or three weeks to enjoy the remoteness of the desert experience and rarely leave their villa. But otherwise it's a combination of tourists taking in Al Maha as part of a tour of the region or Gulf residents using it as a weekend retreat.
With activities being early morning and evening, guests lounge around the spa with its oasis-like fabulous pool and large airy rooms.
From outside the individual villas, or "Bedouin suites", look like tents, but on the inside they are large five-star hotel rooms with fabulous bathrooms, vast double beds, masses of cupboard space, a hallway with a desk perfect for the laptop (internet access is free, easy and fast) and plasma television screens.
Best of all is when you step outside the French windows on to the large decked terrace with its own plunge pool and the spectacular views of the desert landscape. You can see why some guests never leave their own bit of the tented encampment.
Staff are warm and friendly but I did wonder how they had failed to notice that the bottom of the pool was thick with sand. The maintenance men came commendably quickly but such was the problem (clearly caused by more than one day's worth of strong winds) that it took them nearly three hours to clean it up.
Given that guests can't get into the rooms until 2pm, that effectively meant we lost the whole afternoon - and the only chance on our one night stay - to take advantage of the best thing about the villa.
Surprisingly disappointing. We ordered room service when we arrived and my colleague's sandwich contained cheese rather than the aubergine described in the menu, and the bread was verging on stale.
Dinner is a five-course affair with certain set courses and a choice of starter and main; but while everything else about the resort plays to the need for simplicity, it was over-complicated and not authentic Arabian fare. Dishes were heavy and more suited to a gentleman's club in a cold clime than sitting on a veranda under the stars.
The breakfast buffet was good though, and lunch was better with a choice of lighter dishes such as meze and salads.
The strong smell of jasmine at night around the villa; staring out across the horizon; the serenity; the surprising loudness of birdsong; the nature drive and discovering that what looked like empty desert was home to tiny creatures such as the spiny-tailed lizard (the dhub) and the Arabian toad-headed agama; the camel trek at sunset; just being there; the spa.
Not being able to lie out on the terrace of our suite on the afternoon that we arrived, and not being confident enough in my rusty equine skills to join my colleague at 6am for a gallop across the open desert - though I did gain some comfort on hearing that an American who claimed he was a strong rider was sent back after five minutes for not being good enough.
Fabulous. The reserve and resort could so easily have been built to feel like a theme park but instead they are authentic and unique. Echoing Africa's leading safari lodges, this is another world: Arabia and the desert as it has always been.
Gazing across the great expanse of desert teeming with a full diversity of life in its natural habitat, it is extraordinary to think that Dubai with all its concrete, noise and light, is less than an hour away. A weekend at Al Maha is an aspirin for the soul.
In summer, a Bedouin suite costs from US$880 (Dh3,239) per night, including meals, taxes and activities. It's worth looking out for promotions - in February, rooms were offered at a 60 per cent discount and, until Sept 17, there is a 15 per cent discount and guests staying for two nights get a third complimentary night. Visit www.emirateshotelsresorts.com for details.
Al Maha Desert Resort & Spa, near Junction 8, off the E66 (www.al-maha.com; 04 303 4222).
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Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
Round 3: February 7-9, Dubai Autodrome – Dubai
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
West Indies v England ODI series:
West Indies squad: Jason Holder (c), Fabian Allen, Devendra Bishoo, Darren Bravo, Chris Gayle, Shimron Hetmyer, Shai Hope, Evin Lewis, Ashley Nurse, Keemo Paul, Nicholas Pooran, Rovman Powell, Kemar Roach, Oshane Thomas.
Fixtures:
1st ODI - February 20, Bridgetown
2nd ODI - February 22, Bridgetown
3rd ODI - February 25, St George's
4th ODI - February 27, St George's
5th ODI - March 2, Gros Islet
Europe’s rearming plan
- Suspend strict budget rules to allow member countries to step up defence spending
- Create new "instrument" providing €150 billion of loans to member countries for defence investment
- Use the existing EU budget to direct more funds towards defence-related investment
- Engage the bloc's European Investment Bank to drop limits on lending to defence firms
- Create a savings and investments union to help companies access capital
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Pari
Produced by: Clean Slate Films (Anushka Sharma, Karnesh Sharma) & KriArj Entertainment
Director: Prosit Roy
Starring: Anushka Sharma, Parambrata Chattopadhyay, Ritabhari Chakraborty, Rajat Kapoor, Mansi Multani
Three stars
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Fixtures and results:
Wed, Aug 29:
- Malaysia bt Hong Kong by 3 wickets
- Oman bt Nepal by 7 wickets
- UAE bt Singapore by 215 runs
Thu, Aug 30:
- UAE bt Nepal by 78 runs
- Hong Kong bt Singapore by 5 wickets
- Oman bt Malaysia by 2 wickets
Sat, Sep 1: UAE v Hong Kong; Oman v Singapore; Malaysia v Nepal
Sun, Sep 2: Hong Kong v Oman; Malaysia v UAE; Nepal v Singapore
Tue, Sep 4: Malaysia v Singapore; UAE v Oman; Nepal v Hong Kong
Thu, Sep 6: Final
Saudi Cup race day
Schedule in UAE time
5pm: Mohamed Yousuf Naghi Motors Cup (Turf), 5.35pm: 1351 Cup (T), 6.10pm: Longines Turf Handicap (T), 6.45pm: Obaiya Arabian Classic for Purebred Arabians (Dirt), 7.30pm: Jockey Club Handicap (D), 8.10pm: Samba Saudi Derby (D), 8.50pm: Saudia Sprint (D), 9.40pm: Saudi Cup (D)
Profile of Tarabut Gateway
Founder: Abdulla Almoayed
Based: UAE
Founded: 2017
Number of employees: 35
Sector: FinTech
Raised: $13 million
Backers: Berlin-based venture capital company Target Global, Kingsway, CE Ventures, Entrée Capital, Zamil Investment Group, Global Ventures, Almoayed Technologies and Mad’a Investment.
Opening Premier League fixtures, August 14
- Brentford v Arsenal
- Burnley v Brighton
- Chelsea v Crystal Palace
- Everton v Southampton
- Leicester City v Wolves
- Manchester United v Leeds United
- Newcastle United v West Ham United
- Norwich City v Liverpool
- Tottenham v Manchester City
- Watford v Aston Villa
The nine articles of the 50-Year Charter
1. Dubai silk road
2. A geo-economic map for Dubai
3. First virtual commercial city
4. A central education file for every citizen
5. A doctor to every citizen
6. Free economic and creative zones in universities
7. Self-sufficiency in Dubai homes
8. Co-operative companies in various sectors
9: Annual growth in philanthropy
The biog
Siblings: five brothers and one sister
Education: Bachelors in Political Science at the University of Minnesota
Interests: Swimming, tennis and the gym
Favourite place: UAE
Favourite packet food on the trip: pasta primavera
What he did to pass the time during the trip: listen to audio books
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