Zufi Alexander was raised in Dubai and studied in the US and the UK to complete an MBA before taking a job at Christie's in London. After spending five years sketching handbags in her spare time, Zufi left Christie's to turn them in to reality in 2004. Her first collection was snapped up by Saks Fifth Avenue and Henri Bendel
The album that changed my life As I Am by Alicia Keys. I love the track Superwoman and think Alicia rocks. We have become great friends recently and she is a big ambassador of my brand; she even carried one of my clutches to the Oscars. Role model My friend Agnes, she inspires me to be a better person.
Favourite dish I love the way Arabs cook black lentils. I am not sure what the dish is called but I love it. First inspiration My mother. I remember her Jackie O sunglasses and vast collection of handbags. Ongoing inspiration God.
