Sir David Attenborough is now on Instagram, and has become the fastest person to reach one million followers. EPA
Sir David Attenborough is now on Instagram, and has become the fastest person to reach one million followers. EPA
Sir David Attenborough is now on Instagram, and has become the fastest person to reach one million followers. EPA
Sir David Attenborough is now on Instagram, and has become the fastest person to reach one million followers. EPA

Sir David Attenborough breaks Jennifer Aniston's Instagram record


Farah Andrews
  • English
  • Arabic

Sir David Attenborough has certainly made an impact since joining Instagram.  Within four hours and 44 minutes of going public with his profile on the social media platform, the 94-year-old naturalist had a follower count of more than one million.

The race to a seven-figure following broke the record previously held by Friends star, Jennifer Aniston, says Guinness World Records.

At the time of writing, two days after joining Instagram, Attenborough had more than 3.7 million followers.

The beloved environmentalist, known for voicing several world-famous nature documentaries, joined Instagram on Thursday in what he explains is a bid to save the planet.

“Hello my name is David Attenborough and I’ve been appearing on radio and television for the last 60 years. But this is my first time on Instagram. I’m making this move and exploring this new way of communication, to me because, as we all know, the world is in trouble,” he says in his first post.

Attenborough goes on to name some of the environmental crises plaguing the planet before saying that over the next few weeks he will be recording messages to explain what the problems are and how we can deal with them.

The account is being run by the team behind A Life On Our Planet. The first post explains: "Social media isn't David's usual habitat so while he's recorded messages solely for Instagram, like the one in this post, we're helping to run this account. In case you're wondering, 'we' are Jonnie and Colin and we worked with David on A Life On Our Planet."

A mystery project with Prince William 

Since joining, Attenborough has shared two videos, as well as a series of Instagram Stories, one of which teases a mystery project with Prince William.

The image shows two black directors chairs, with the names Prince William and Sir David written on them, on his Story, Attenborough wrote, "Stay tuned".

Prince William shared the same photo to the Kensington Royal Instagram page, which he shares with his wife, the Duchess of Cambridge.

The royal shed little light on the project, simply captioning it with a series of emojis (a pair of eyes, a video camera and the Earth). He did however geotag the image to Kensington Palace the Cambridge's home in London.

Key developments

All times UTC 4

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

 

 

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Emirates launched a new daily service to Mexico City this week, flying via Barcelona from Dh3,995.

Emirati citizens are among 67 nationalities who do not require a visa to Mexico. Entry is granted on arrival for stays of up to 180 days. 

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Place of birth: Baghdad

Education: PhD student and co-researcher at Greifswald University, Germany

Hobbies: Ping Pong, swimming, reading

 

 

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Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)

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