A mere four months after it was launched, the modest-wear online-shopping platform The Modist has been made available in Arabic from July. The UAE-headquartered website, which ships to about 120 countries, caters to women who covet clothing that is at once stylish and sober.
The Arabic version of the website will allow users to browse, shop and order items in the language, as well as feature a sample of exclusive designer edits and a translation of The Mod online magazine. According to a statement released by the company, the option to view and shop collections in both English and Arabic "demonstrates The Modist's commitment to a global audience of modern, modest dressers". And this audience is growing by the click. In fact, modest dressing is enjoying something of a renaissance, with designers such as Anniesa Hasibuan and Delpozo sending modestwear collections down international fashion runways.
The Modist currently stocks clothes, shoes and accessories from brands such as Christopher Kane, Dima Ayad, Madiyah Al Sharqi, Malone Souliers, Marni, Nicholas Kirkwood, Osman, Peter Pilotto to name but a few.
By prioritising parameters such as the length of sleeves, hems and necklines, and layering looks in order to establish a balance between sheer and opaque fabrics, yet without compromising on the quality or design, The Modist is fast making a name as a curated, high-fashion platform for those whose “personal dressing choices span all ages, faiths, cultures and ethnicities”.
Emirati designer Madiyah Al Sharqi, whose kaftans, gowns and jackets retail on the site, previously told The National: "If the industry seeks to empower women and be inclusive, modest fashion should be a significant part of the conversation, as countless women, regardless of their religion or race, practise this way of life."