La Mer: Dubai's newest beachfront hub - in pictures

We check out the eclectic mix of activities, restaurants, art installations and pop-ups

The beachfront destination areas of La Mer South, La Mer North and Laguna are located between Pearl Jumeira and Jumeira Bay. Antonie Robertson / The National

There are 2.5 kilometres of sandy beaches that surround the La Mer venue. Antonie Robertson / The National

Book a private cabana at Sea Breeze, the sandy beachfront, and enjoy a relaxing or a fun-filled day with something for everyone. Antonie Robertson / The National

Find interesting art all across La Mer. Antonie Robertson / The National

Hit the beach, hit the stores, tuck into delicious food options, and make a new friend. Antonie Robertson / The National

More than 130 shops, cafes, restaurants and beach activities comprise this leisure meeting point. Antonie Robertson / The National

Eclectic artwork, including vivid street art, can be seen all across the La Mer property. Antonie Robertson / The National

La Mer offers a variety of amenities for its guests. Antonie Robertson / The National

Visitors will find Instagrammable surroundings all throughout La Mer. Antonie Robertson / The National

Artwork by American artist Tom Bob can be seen around La Mer. Tom Bob transforms street objects into art pieces, inspired by the location. Antonie Robertson / The National

There has been a lot of buzz around the La Mer since it opened off the Beach Road in Jumeirah in October. If you haven't had a chance to check it out yet, you should. As The National photographer Antonie Robertson found, there are more than 130 food and retail outlets, as well as sports and entertainment facilities across three distinct areas – La Mer North, La Mer South and Laguna – all of which are fringed by nearly 2.5 kilometres of beach.

Apart from the play areas for kids and the family-friendly attractions such as the Hawa Hawa inflatable playground, Little World discovery centre and the newly opened Laguna Waterpark, visitors can enjoy sea-themed decor with plenty of Instagrammable angles among the modern architecture and art, including street art by American artist Tom Bob, who creates colourful art on everyday objects in urban surroundings. Shoppers will enjoy the designer boutiques and lifestyle brands, along with the eclectic array of cafes and restaurants that offer a variety of cuisines for a meal or a light snack.

This weekend is a great time to head to La Mer as it is hosting a football-themed fan fest from 5pm to 11pm. La Mer is open from 10am to midnight, visit www.lamerdubai.ae

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