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"Meghan, Harry. We understand," reads Ikea Italy's new campaign, directed at the Duke and Duchess of Sussex.
"Il trasloco è una fatica reale per tutti," the caption reads in Italian, which translates to: "Moving is a real effort for everyone."
The Instagram ad is promoting its €3.50 (Dh14) cardboard boxes, essential for anyone packing their lives up and moving continents, of course.
The ad then helpfully goes on to sympathetically add that people are "meant to have change"; an understanding nod in the couple's direction.
The funny post has been live for four days, since Friday, January 10 - quick off the heels of the couple's Thursday, January 9 announcement. It has already attracted more than 46,000 likes.
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On Monday, January 13 the British royal family held a 'Sandringham Summit' at Queen Elizabeth II's Norfolk home.
It seems that the end result of discussions, which Meghan Markle dialled into from Canada, was entirely amicable, as the queen released a statement following the meeting.
“Today my family had very constructive discussions on the future of my grandson and his family,” the British monarch said.
"My family and I are entirely supportive of Harry and Meghan’s desire to create a new life as a young family. Although we would have preferred them to remain full-time working Members of the Royal Family, we respect and understand their wish to live a more independent life as a family while remaining a valued part of my family."
The division of their time was then clearly spelled out: "It has therefore been agreed that there will be a period of transition in which the Sussexes will spend time in Canada and the UK."
The 93-year-old royal concluded: "These are complex matters for my family to resolve, and there is some more work to be done, but I have asked for final decisions to be reached in the coming days."