My sister recently sent me a photo of chef Guy Fieri next to a Guy's Grocery Games shopping trolley with my name clearly Photoshopped on to it. It was sent without context and to say I was confused was an understatement.
But, as the days went by and I received a couple more of them, I started to realise this was the latest Instagram trend.
The premise is simple. It’s almost like finding your name on a souvenir keyring and the trend actually more exciting than we’d like to admit.
From finding out which Guy Fieri best represents you to figuring out what food you are, there’s no shortage of Instagram accounts that are now dedicated to answering what [insert random topic of choice] you are.
Generally, each name corresponds with a different image and – in the case of celebrity images – a different look or mood. If you spot your name or that of a friend, the idea is that you share that post, tag or direct message them. Most accounts will also let you DM them with requests if you can’t find your own name.
In the past few days, Instagram seems to have flooded with these kind of accounts, with topics from food to celebrities and animals to other random items.
One of the original accounts, What Dog Are You, started posting on July 9 and currently has more than 122,000 followers as of July 20. There are also comedy-based accounts, such as the "What Nick Miller Are You" page, which is centred on the Nick Miller character from the TV show New Girl.
While it might eventually get annoying, for now, it seems to be the wholesome new trend that the world needs.
Here are some of the "what are you" accounts to check out:
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Mohammed bin Zayed Majlis
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
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Many robo-advisers charge what are called wrap fees, meaning there are no additional fees such as subscription or withdrawal fees, success fees or fees for rebalancing.
Ticket prices
General admission Dh295 (under-three free)
Buy a four-person Family & Friends ticket and pay for only three tickets, so the fourth family member is free
Buy tickets at: wbworldabudhabi.com/en/tickets
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October 13-14 KartZone (complimentary trials)
December 14-16 The Gulf 12 Hours Endurance race
March 5 Yas Marina Circuit Karting Enduro event
March 8-9 UAE Rotax Max Challenge
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Videographer: Jear Velasquez
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Fashion director: Sarah Maisey
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Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
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Algae, waste coffee grounds and orange peels will be used in the pavilion's walls and gangways
The hulls of three ships will be used for the roof
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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
Read part three: the age of the electric vehicle begins
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Read part one: how cars came to the UAE
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