Jumeirah Lake Tower pastry shop Éclair has launched a campaign that will run every Thursday. The brand is calling upon residents across Dubai to nominate, online or in-store, anyone they think is deserving of receiving a box of its éclairs.
Participants are requested to say why they think their nominee is a deserving winner, from being a best friend to having the worst taste in Christmas jumpers. The first box will be dispatched on January 8 and nominations can be made on the company's social media sites on Facebook, Twitter or Instagram with the inclusion of hashtag #EclairThursdays.
