The United States-based Frito-Lay has announced that Wasabi Ginger won its contest that asked people to create a new flavour, beating out cappuccino chips and the two other finalists – Mango Salsa and Cheddar Bacon Mac & Cheese. Parent company PepsiCo Inc says about a million votes were cast online for the Do Us A Flavor promotion launched in more than a dozen countries, including Saudi Arabia. The UAE is not on the list yet, although the competition will soon be launched in more countries.
In the US, bags of the four finalist flavours hit shelves in July and people were able to vote on Facebook and Twitter for their favourites until last weekend. It was the second year for the contest, which is designed to send customers to stores in search of the flavours. Last year’s winner, Cheesy Garlic Bread, is still on shelves.
The winner, Meneko Spigner McBeth, will be honoured at a dinner for finalists Monday night, October 27, in New York City, with an announcement from the company expected Tuesday, October 28.
