American fashion house Coach has opened its first pop-up cafe in the Middle East, at Bloomingdale's in Dubai Mall.
Coach Cafe is decked out entirely in yellow gold – the same colour as the neighbouring Coach pop-up store – inspired by sunset over New York, the city where the brand was founded in 1941. Celebrating the so-called golden hour – when the light turns golden as the sun drops – the walls and furniture are painted in a variety of yellow hues.
Staying with the New York theme, the menu features cheesecakes, jar desserts and choux pastry, plus hot chocolate, coffee and even a turmeric latte to match the walls. Savoury diner fare will be introduced over the next few weeks.
The counter, meanwhile, is decorated with the Coach logo – joined capital Cs – in tones of mustard on tan.
Running until September 20, the cafe is the first of its kind in the Middle East, and is filled with limited-edition leather goods curated exclusively for Coach Cafe.
These will also be available at the Coach pop-up inside Bloomingdale's.
The all-yellow interior of both spaces echo a recent online campaign called Bring the Sun With You, featuring pieces in similar tones. Deliberately bright and uplifting, the collection features classic shoulder bags in a cheery shade of golden yellow.
Building on its New York heritage, Coach often makes bold statements, of which the all-yellow cafe is the latest iteration. In June, for example, it staged a pop-up inside a real aircraft in Malaysia to show its Coach Airways Collection, which featured a range of travel-friendly pieces.
