H&M's designer collaborations make creations by high-end brands affordable for the average high-street shopper. The latest partnership is with The Vampire's Wife, a vampy indie brand that has been worn by the likes of the Duchess of Cambridge and Princess Beatrice, as well as Cate Blanchett, Kate Moss and Ruth Negga.
The new range will be available in the UAE from October 22 and will cost from Dh59 ($16).
The Vampire's Wife is the creative vision of British designer and model Susie Cave, wife of Australian singer Nick Cave. The name of the brand was taken from an abandoned book project from the singer.
"It was a great honour to be asked to be the designer and the creative director of The Vampire's Wife's collaboration with H&M," Cave said. "H&M went to extraordinary lengths to bring the dark and sensual world of The Vampire's Wife to life. I hope this collection gives as much joy to those who wear it, as it did for me to create it."
And dark and sensual it certainly is. The collection has an almost exclusively black colour scheme, with flashes of white and grey added to the shadowy palette.
In a statement, H&M said that "the collection is progressive in both attitude and fabrication; garments are made from sustainably sourced materials".
The pieces are perfect for the coming months, with designs that heavily feature shimmering black lace, luxurious velvets, statement collars, high necklines and floating, flattering silhouettes. If the end of 2020 does have any Christmas, New Year's Eve or end-of-year parties to look forward to (maybe over Zoom), you can expect to see plenty of guests in a The Vampire's Wife x H&M design.
"With this collaboration, H&M and The Vampire's Wife want to show our customers that fashion can, and should, empower and inspire women to feel like the best version of themselves," said Maria Ostblom, head of womenswear design at H&M. "We've long been inspired by Susie's energy and brand values and we're thrilled to be doing this undoubtedly very special collection together."
The collection features dresses, capes and T-shirts, as well as accessories, including lace gloves, necklaces, rings, sunglasses and handbags. Prices also start at Dh59, H&M confirmed to The National. Prices also start low for the diffusion line in Europe, starting at €20 ($24) for dresses and €10 for jewellery pieces.
To buy a piece of The Vampire's Wife's designer collection will set you back about $2,500 for an evening dress, $140 for a T-shirt and $3,000 for gold charms, which can be used as pendants or to decorate a bracelet.
True to the brand, the H&M campaign imagery features muse Samantha Snow, model Eva Apio and British poet Greta Bellamacina.