Six designs from the Justin Trudeau-approved Halal Socks - in pictures

The co-founders tell us why their socks represent unity - at a personal, regional and international level

The Happy Eid aka Justin Trudeau sock: “This colourful sock has the symbolic moon and star motifs as well as “Happy Eid” and “Eid Mubarak” text. Our mindset behind this design was to celebrate Islamic faith with our non-Muslim friends and neighbours – and Prime Minister Trudeau did just that.”

The Beard Bros sock: “Facial hair is a growing fashion trend, and many of our Muslim brothers use this as an accessory to enhance their look. We created this pair to unite trendy men around the world, one sock at a time.”

The Jummah Mubarak sock: “Every Friday, men go to the mosque for prayer. During this time, they stand next to one another in unity. And the orange background is simply to brighten their day!”

The Mu’Baah’rak sock: “Argyle is a timeless sock design, and we ‘sheepishly’ decided to add our own take. The sock represents the celebration of Eid-Al-Adha, or the ‘Sacrifice Feast’.”

The Prayer sock: “We transformed the polka-dot pattern by inserting prayer positions in each dot. This design is in keeping with our Unity collection, as the essence of prayer is to connect with a higher power.”

The Solidarity sock: “With all the unrest in the world, we wanted to create a sock that showcases our pride in being Canadian. The maple leaf not only represents Canada and its diverse population, but it is also a symbol of peace and unity.”

Shehryar"Sherry" Qureshy and his wife Sara, the founders of Halal Socks, say the Canada-based company is the professional extension to their personal relationship. "We were parents to a beautiful boy, and we wanted to instil a balance between his Islamic and Canadian identity, to help raise our son with the values we had learned," say the Qureshys. "The mission behind Halal Socks and our first Unity collection is to create a brand that represents the ideals of the modern Muslim, and that promotes tolerance in a time when the political climate is often anti-Islam."

The company will donate five per cent of its sales to charities that align with the founders' vision, and the Qureshys say that having Canada's Prime Minister Justin Trudeau sporting their "Muslim hipster socks" - twice - is encouraging to say the least.