• Abrar from Kuwait, better known as BlackLightME, created female superheroes, using the tagline “change is a team sport". All images courtesy Adidas
    Abrar from Kuwait, better known as BlackLightME, created female superheroes, using the tagline “change is a team sport". All images courtesy Adidas
  • Omani artist, producer and DJ Taher Majid reimagined the Adidas logo as a rising sun for the project.
    Omani artist, producer and DJ Taher Majid reimagined the Adidas logo as a rising sun for the project.
  • Mubarak Al Malik depicted a woman in an abaya wearing Adidas Superstar sneakers.
    Mubarak Al Malik depicted a woman in an abaya wearing Adidas Superstar sneakers.
  • Muralist Moks created a figurative image, starring Run DMC members and the Dubai skyline.
    Muralist Moks created a figurative image, starring Run DMC members and the Dubai skyline.
  • Bahraini artist Mohamood AlSharqawi's work for the Superstar 50th birthday project.
    Bahraini artist Mohamood AlSharqawi's work for the Superstar 50th birthday project.
  • Saudi Arabian graffiti artist Deyaa Rambo's artwork for the 50th birthday of the Adidas Original Superstar.
    Saudi Arabian graffiti artist Deyaa Rambo's artwork for the 50th birthday of the Adidas Original Superstar.

Regional artists create modern pieces to celebrate the 50th birthday of the Adidas Superstar


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The Adidas Originals Superstar trainer turns 50 this year. With its distinctive three side stripes and textured shell toe, it has long been something of a fashion staple, worn by sportspeople and snappy dressers around the globe.

To mark the sneaker's half century, Adidas is calling on creative talents across the world to express what the Superstar means to them.

In February, American actor Jonah Hill directed a video in homage to the sneaker, featuring names such as Pharrell Williams and footballer Paul Pogba. With everyone clad in Adidas Originals tracksuits and Superstars on their feet, the tagline was “change is a team sport".

Then in April, US rappers Run DMC released their latest collaborative version called the Superstar 50, which can be styled sans laces.

As part of the 50th birthday celebrations of the Adidas Original Superstar, rappers Run DMC released the Adidas x Run DMC collaboration. Courtesy Adidas
As part of the 50th birthday celebrations of the Adidas Original Superstar, rappers Run DMC released the Adidas x Run DMC collaboration. Courtesy Adidas

Now, the celebrations have moved to the Middle East, with Adidas Originals and FootLocker reaching out to six regional creatives to craft artwork for the project.

Scroll through the gallery above to see all six pieces.

Several took inspiration from the culture of this region, including Bahraini artist Mohamood AlSharqawi, who works under the name Huvil. The artist – who works as a air traffic controller by day – created a Pop Art-style image of a women wearing a burqa and Adidas logo earring.

Deyaa Rambo, meanwhile, a pioneer of the Saudi Arabian graffiti scene, produced a stylised image depicting Saudi men in ghutras, clutching paint spray cans.

Award-winning street artist Mubarak Al Malik also blended traditional and modern elements in his trademark cartoonish style. In his work, a woman in an abaya and burqa clutches an oud burner, while sporting a pair of Superstars on her feet.

Filipino artist Moks, founder of Cavity Collective and a street muralist, fused the past and present in his figurative painting, setting portraits of Run DMC members alongside the ultra-modern Dubai skyline.

Abrar from Kuwait, better known as BlackLightME, looked to graphic novels for inspiration for her artwork, alluding to female superheroes surfing and playing basketball in her completed piece.

Finally, Omani artist, producer and DJ Taher Majid delivered an Art Deco-inspired image that turned the Adidas logo into a rising sun.

By showcasing local artists' work in a global project, the hope is to inspire the next generation of creators.

The campaign will launch on FootLocker's Middle East website and social media channels on Saturday, August 1, with videos showing the artists creating their pieces in behind-the-scenes footage.

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Full list of brands available for Instagram Checkout

Adidas @adidaswomen

Anastasia Beverly Hills @anastasiabeverlyhills

Balmain @balmain

Burberry @burberry

ColourPop @colourpopcosmetics

Dior @dior

H&M @hm

Huda Beauty @hudabeautyshop

KKW @kkwbeauty

Kylie Cosmetics @kyliecosmetics

MAC Cosmetics @maccosmetics

Michael Kors @michaelkors

NARS @narsissist

Nike @niketraining & @nikewomen

NYX Cosmetics @nyxcosmetics

Oscar de la Renta @oscardelarenta

Ouai Hair @theouai

Outdoor Voices @outdoorvoices

Prada @prada

Revolve @revolve

Uniqlo @uniqlo

Warby Parker @warbyparker

Zara @zara

MATCH INFO

Iceland 0 England 1 (Sterling pen 90 1)

Man of the match Kari Arnason (Iceland)

The Bio

Hometown: Bogota, Colombia
Favourite place to relax in UAE: the desert around Al Mleiha in Sharjah or the eastern mangroves in Abu Dhabi
The one book everyone should read: 100 Years of Solitude by Gabriel Garcia Marquez. It will make your mind fly
Favourite documentary: Chasing Coral by Jeff Orlowski. It's a good reality check about one of the most valued ecosystems for humanity

ARSENAL IN 1977

Feb 05 Arsenal 0-0 Sunderland

Feb 12 Manchester City 1-0 Arsenal

Feb 15 Middlesbrough 3-0 Arsenal

Feb 19 Arsenal 2-3 West Ham

Feb 26 Middlesbrough 4-1 Arsenal (FA Cup)

Mar 01 Everton 2-1 Arsenal

Mar 05  Arsenal 1-4 ipswich

March 08 Arsenal 1-2 West Brom

Mar 12 QPR 2-1 Arsenal

Mar 23 Stoke 1-1 Arsenal

Apr 02  Arsenal 3-0 Leicester

COMPANY PROFILE
Company name: BorrowMe (BorrowMe.com)

Date started: August 2021

Founder: Nour Sabri

Based: Dubai, UAE

Sector: E-commerce / Marketplace

Size: Two employees

Funding stage: Seed investment

Initial investment: $200,000

Investors: Amr Manaa (director, PwC Middle East) 

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

ESSENTIALS

The flights

Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.

The hotels

Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.

The tours

A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages. 

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
Dhadak

Director: Shashank Khaitan

Starring: Janhvi Kapoor, Ishaan Khattar, Ashutosh Rana

Stars: 3

What can you do?

Document everything immediately; including dates, times, locations and witnesses

Seek professional advice from a legal expert

You can report an incident to HR or an immediate supervisor

You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline

In criminal cases, you can contact the police for additional support

The Brutalist

Director: Brady Corbet

Stars: Adrien Brody, Felicity Jones, Guy Pearce, Joe Alwyn

Rating: 3.5/5

How to avoid crypto fraud
  • Use unique usernames and passwords while enabling multi-factor authentication.
  • Use an offline private key, a physical device that requires manual activation, whenever you access your wallet.
  • Avoid suspicious social media ads promoting fraudulent schemes.
  • Only invest in crypto projects that you fully understand.
  • Critically assess whether a project’s promises or returns seem too good to be true.
  • Only use reputable platforms that have a track record of strong regulatory compliance.
  • Store funds in hardware wallets as opposed to online exchanges.
Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.