Gucci has launched its new advertising campaign for the autumn/winter 2018-19 collection that debuted last spring. The show saw models carrying waxwork heads or cradling a baby dragon down the runway, clad in net suit bags and balaclavas.
So far, so Gucci.
Continuing its love affair with all things geek-chic, Gucci’s new season collection is once again made up of beautiful pieces in delicate prints, layered almost to distraction. So it is no surprise that the advertising images continue very much in the same vein.
One shot features a model standing on a table covered in kitsch china figurines, plates and vases. Inexplicably, a monkey sits next to her, eating what looks like bread. Is it real? Is it taxidermy? It doesn’t really matter – this is Gucci-ville, where everything is possible.
Another image features a pair of legs sticking out of a bathtub, while a woman in a dress holds an enamel coffee pot, the checked pattern of her dress echoed in the garish crystal straps around the trainers.
A personal favourite shows two boys in front of a wall covered in Swiss cuckoo clocks. As one wields a feather duster, the other boy is on a bed, looking fabulously disinterested.
As this latest campaign shows, Gucci is still striding fearlessly ahead, into a new and fashionably geeky world.