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Abu Dhabi, UAESaturday 6 March 2021

Golden touch: Ellie Goulding sports gown by Saudi Arabian label Ashi Studio in new music video

The British singer said the gilded creation represented 'ultimate power'

Ellie Goulding wears a couture gown by Ashi Studio in the video for 'Love I'm Given'. YouTube
Ellie Goulding wears a couture gown by Ashi Studio in the video for 'Love I'm Given'. YouTube

Ashi Studio certainly has the Midas touch.

The Saudi Arabian fashion label, which has dressed the likes of Beyonce and Aishwarya Rai Bachchan, has scored a starring role in Ellie Goulding's new music video.

The British singer-songwriter unveiled the video for her new single, Love I'm Given, on Wednesday, August 19.

In the clip, the star sports a voluminous golden gown by the Beirut-headquartered label, helmed by Saudi Arabian designer Mohammed Ashi.

The metallic off-shoulder creation was plucked from the label's spring / summer 2020 collection, the brand revealed on Instagram.

Goulding, 33, also shared a striking black-and-white portrait of her wearing the dress on her social media account.

The Love Me Like You Do star revealed the Ashi Studio gown represented a place of "ultimate power".

ā€œLove Iā€™m Given is about accepting and being at peace with all the mistakes in your life and realising you get the same love back you give out. The video represents the fight between calm and chaos," the singer told her 14 million Instagram followers.

"The boxing ring is weirdly the place I feel the most pure and in control and the gold dress represents getting to a place of ultimate power when you know you are in the most powerful place you can be when you have that kind of revaluation about love and forgiveness."

Ashi Studio, which has also dressed stars including Sonam Kapoor, Sarah Jessica Parker and Cardi B, most recently kitted out Beyonce for the star's Black is King film.

The label, founded in 2007, provided the singer with a black feathered piece that "took 70 hours of work".

"The look incorporated exotic bird feathers, placed one by one on the bodice for this film that has a powerful impact in the world," the brand revealed on social media.

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Published: August 21, 2020 12:07 PM

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